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16 September, 2014

Easa Saleh Al Gurg Group, British American Tobacco celebrate 50 years of business partnership in the United Arab Emirates

Dubai - United Arab EmiratesIn a landmark event held at the Jumeirah Beach Hotel Dubai, Easa Saleh Al Gurg Group (ESAG) and British American Tobacco (BAT) celebrated the 50th anniversary of their successful partnership. The ceremony paid homage to the long-standing history of the two powerhouses, from when they joined forces in 1964. This alliance was cemented based on the fundamentals that are

16 September 2014

Dubai - United Arab Emirates

In a landmark event held at the Jumeirah Beach Hotel Dubai, Easa Saleh Al Gurg Group (ESAG) and British American Tobacco (BAT) celebrated the 50th anniversary of their successful partnership. The ceremony paid homage to the long-standing history of the two powerhouses, from when they joined forces in 1964. This alliance was cemented based on the fundamentals that are shared by both companies and built upon common values, such as providing consumers with choices and quality products. ESAG has been a cornerstone in BAT's strategy for the UAE and has helped shape the company's business throughout its journey in the past five decades.

Commemorating the golden jubilee were His Excellency Easa Saleh Al Gurg and key members of the ESAG team including Mrs. Raja Al Gurg, Managing Director; Abdulla Al Gurg, Group General Manager and Easa Farid Al Gurg, General Manager, Trading and Projects; along with senior management of BAT Middle East (BAT ME). The leadership team of BAT ME included Attila Kundrak, Area Director for BAT Middle East; Bassem Lotfy, Finance Director for BAT Middle East; and Antony Hooper, Country Manager for BAT in the Arabian Gulf. Employees of both ESAG and BAT were present at the ceremony to celebrate the familial spirit that binds the two companies.

On the occasion, Abdulla Al Gurg, ESAG Group General Manager, said, "The Easa Saleh Al Gurg Group (ESAG) is proud to count British American Tobacco (BAT) among our valued partners. As we celebrate this 50 year partnership, the Group looks forward to sharing many more successes in the future. In a constantly changing business environment, ESAG continues to have partnerships that span decades because we provide our partners exemplary service, working intelligently and with foresight."

He further added, "ESAG's spirit of open communication has fostered an environment of confidence and trust, as is our commitment to fulfill shared business goals. We have come to look upon principals such as BAT as extended members of our family. Our partnership continues to strengthen as we foresee even more collaborations ahead."

Attila Kundrak, BATME's Area Director said "We are proud to have worked so closely with ESAG over the last 50 years to sustain a very stable and dynamic partnership in the UAE. We look forward to this continued partnership as we remain fully committed to this alliance and aim to take it to new heights over the coming years."

ESAG is the sole distributor for BAT brands in the UAE for 50 years. Al Gurg Cigarette division with its distribution channel, services almost 9,000 outlets across the country. The success of this alliance is attributed to the commitment both companies have to the region. It is also a result of ESAG's consistent efforts to ensure products are available and well positioned and BAT's expertise and ongoing support.

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The Easa Saleh Al Gurg Group LLC (ESAG), founded in 1960, by H.E. Easa Saleh Al Gurg, KCVO, CBE, is a multidivisional conglomerate with 23 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. With an active presence throughout United Arab Emirates, Saudi Arabia, Oman and Qatar; its reach stretches across Asia, Middle East, African continent, parts of America, Australia and New Zealand. As one of the leading business houses in the U.A.E., ESAG is regional partner to over 370 international brands and principals from across the world. Its portfolio of exclusive brands comprises the likes of Siemens, Osram, British American Tobacco, United Colors of Benetton, Dunlop, Armitage Shanks, Viking Johnson, SieMatic, Danfoss, Fisher & Paykel, Interfaceflor, Parador, Smeg, and 3M among others. The Group's key joint ventures include Al Gurg Unilever, Siemens LLC, Al Gurg Fosroc, Arabian Explosives and Al Gurg Smollan

British American Tobacco Middle East (BATME) is part of the British American Tobacco Group plc and is one of the world's largest international tobacco companies. British American Tobacco has a market-leading position in over 50 countries and operates in around 200 countries. Its largest-selling brands are Dunhill, Lucky Strike, Kent, Pall Mall and Rothmans. In the Middle East, British American Tobacco markets and distributes their brands in 13 countries.

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Kiran Makhija / Mahmoud Kandil
Memac Ogilvy PR
Office: +971-4-3050328 / +971-4-3050308
Email: kiran.makhija@ogilvy.com / mahmoud.kandil@ogilvy.com

© Press Release 2014