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02 November, 2014

Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai

The store was inaugurated in the presence of Mr. Sunil Bhardwaj,

Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai
Strategically Located at Premium Shopping and Entertainment Destination to Cater to Thriving Local Emirati Community
Dubai-UAE: 02 November 2014

Babyshop, the one-stop destination for kids of all ages, today announced it has opened doors to its newest store at the Arabian Center Mall in Mirdiff on Al Khawaneej Road. Strategically located in the thriving local Emirati community, the new store expands the brand's footprint in the UAE to 43 stores.

The store was inaugurated in the presence of Mr. Sunil Bhardwaj, Senior Vice President, Arabian Center, Malcolm Joseph, Senior Specialty Leasing Manager, Arabian Center and Ruban Shanmugarajah, General Manager of Babyshop, on 30th October. The outlet is spread across 4,535 sq. ft. of retail space on the ground floor of the mall. Primarily catering to children aged 0-8 years old, the outlet houses the concept's extensive range of quality essentials including fashion clothing, baby basics, toys and nursery furniture.

Ruban Shanmugarajah, General Manager of Babyshop, UAE, said: "The Mirdiff area is a family-oriented, self-sustained community, with a strong local population. We have seen a strong demand for our products, particularly for the 0-8 age group, among this demographic. Over the years we have paid special attention to making our offering readily accessible to our customers and aligned our expansion plans accordingly. The opening of our new outlet reaffirms our strategy to aggressively cater to the needs of this particular customer base in the country."

As part of celebrations to mark the launch of the store, shoppers were offered a 25 per cent discount on all purchases. A fun family carnival served as a star attraction and the first 100 customers were awarded exciting gifts and surprises. Kids visiting Babyshop also enjoyed fun activities including face painting, balloon twisting, magic shows and mime performances.  

Mr. Sunil Bhardwaj, Arabian Center, said: "Arabian Center has been designed to offer customers with a complete family experience, be it shopping, leisure or entertainment. The mall features segregated shopping zones for men, women and children, a privilege the local community enjoys. We are honoured that Babyshop, the UAE's leading children's brand, has chosen to partner with us. They add to our line-up of leading retailers, providing our customers with the best-in-class quality of service and value."

Babyshop is a leader in the niche segment of 0-16 year olds and offers an exhaustive selection of products to suit their varied needs. The company complies with the highest quality standards to ensure its products are child-safe.

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About Babyshop
Established in 1973 in Bahrain, Babyshop is a concept store specializing in fashion clothing, baby basics, toys, nursery furniture and much more for new born babies, toddlers and children up to 16 years of age. Babyshop is part of the Landmark Group, one of the largest retail companies in the region.

The chain's international brands include Lee Cooper, Barbie, Disney, Maui & Sons, Avent, Fisher-Price, Graco, Ferrari, Maxi-Cosi, Quinny and several others. Babyshop also has its own in house brands such as Juniors and Giggles.

The region's leading retailer in children's products, Babyshop pursues an active social responsibility mandate. As part of this priority, Babyshop participates in initiatives that promote child safety awareness across the region. The brand's activities include an annual GCC-wide campaign that hosts educational road shows in schools, hospitals and private institutions. Babyshop also collaborates with associations working closely with government bodies responsible for child safety.

With a network of over 200 stores across 14 countries, and 43 stores in the UAE, Babyshop has the largest presence in its category in the MENA region.

For further information, please contact:
Tara Basrur
APCO Worldwide
Direct:    +971 4 369 2831
Mobile:   +971 55 302 7389
Email:    tbasrur@apcoworldwide.com

Sonali Rekhi
APCO Worldwide
Mobile:   +971 55 626 4896
Email:    srekhi@apcoworldwide.com

© Press Release 2014