22 January 2015

Fresh from the success of their festive event held in September Araaish returns with a lighter affordable array of designers at Araaish Prêt on Saturday, January the 31st, 2015 from 11 am to 8 pm at The Grand Ballroom, The Oberoi, Dubai.

Araaish, one of Dubai's biggest lifestyle exhibitions is also one India's most popular events held across the nation. Bollywood icon Suniel Shetty is a brand ambassador and awed fans at Araaish last September with his gracious presence.

" We had a very successful season last year with more than 1000 people walking through our doors and we are expecting a great crowd again this season as we have a new set of fresh exciting ready to wear designers with extremely well priced collections." Say Sharmilla & Shaan Khanna key Event Coordinators of Araaish.

Style savvy shoppers can look forward to getting their hands on a range of ready to wear clothing and accessories by brands such as Reynu Tandon, Archana Kochhar, Sounia Gohil, Trupsel, Aquamarine, Aura by Noureen Dhanani, Euthenia, OSAA, Prerto, Sapphire, Riddhi Majithia, Ruceru, Solimar by Nitya featuring Eina Ahluwalia and KRASAA by Vikram Phadnis featuring designers eppermint Diva, Amit Aggarwal, Babita Malkani, Gauri & Nainika, Nandita Mahtani and Surya arkar and a plethora of other exciting vendors.

"KRASAA is my new multi designer boutique venture that will exhibit at Araaish for the very first time and we are very excited! Shoppers can look forward to an eclectic collection by some of India's best design houses." Says designer to the stars Vikram Phadnis.

Beyond the glamour, Araaish also has a very good non-profit model at its heart as well. Araaish is a property of SAVE The Children and supports P.R.ID.E. India, a Non-Governmental Organization working towards empowering marginalized rural communities to lead lives filled with dignity and self- respect.

"This NGO, founded by my mother Ms. Vipula Kadri is really close to my heart. We are striving to carry on her legacy in the field of social development in India, and appreciate the support that we have been fortunate enough to receive. The wonderful people who support us don't just donate, they help us change lives."

Says Mana Shetty, co-founder of Araaish supported by her siblings Rahul Kadri & Isha Mehra and they are also the trustees of Pride india.

-Ends-

A B O U T    A R A A I S H
Araaish will take place on Saturday 31 January 2014
VENUE: The Grand Ballroom, The Oberoi, Dubai.
TIMING: 11am - 8pm
ENTRY: Free and Valet parking is available.
All Major credit cards will be accepted.
www.araaish.com
facebook/Araaish Dubai

Araaish, now in it's 8th season, is an unparalleled event concept with a non-profit model at its heart. Araaish supports P.R.I.D.E. India (Planning Rural-Urban Integrated Development through Education), a non-governmental organization working towards empowering marginalized rural communities to lead lives filled with dignity and self-respect. It promotes holistic development of marginalized rural people, by adopting an integrated approach with the main emphasis on early childhood care and development, health, education, livelihood, and women empowerment.

Now recognized as the largest fundraising event in India with awareness rapidly growing in the Middle East, Araaish sees the perfect amalgamation of the world's of glamour and charity, which unite to serve the mission of P.R.I.D.E. India that nurtures, educates and guides the growth of vulnerable children, thus, enabling them to build and sustain a bright future for themselves.

Araaish hosts their shopping festival in aid of P.R.I.D.E. India several times a year across Mumbai, Hyderabad, Delhi, and Dubai frequently garnering a fabulous response with a footfall of well over 25,000 with extensive international coverage, due to their cause and celebrity fan-following.

Partners:
Event managed by - Unimonde Experiences
Official Hotel - The Oberoi Dubai
Event Support Partners:
Matrix AVE - Evolution Group - Chikalicious - Sukh Sagar -
Dr.Minal -Escapades
Media Support Partners:
Masala! - Filmfare - Femina

For Press & PR information kindly contact:
Tehzeeb Ahmed
tehzeeb@buzzybee.me
+971506245582

For Event information kindly contact:
Shefali Munshi
shefali@unimonde.me
+971555609524

© Press Release 2015