27 August 2014, Dubai, UAE
AdZouk, innovators in premium online advertising in the Middle East, have announced "Zoukontent", an exclusive technology designed to create a smooth transition between website content and sponsored advertisements, with optimal audience engagement.
Zoukontent is a simple yet powerful solution for brands seeking a higher return from their online advertising campaigns. The process is simple - the advertiser provides AdZouk with their creative assets inline with their brand guidelines and the pioneering system generates a bespoke version of that same creative, to fit in with the look and feel of each website, mobile site or app where the campaign is to be displayed.
"No other Middle East ad network has a native solution that showcases such seamless aesthetics at present. As leaders in digital marketing, we see it as our role to continue to drive the industry forward by divulging global solutions to the local market. Zoukontent is an example of our dedication to providing the very best in digital marketing services and strive to achieve the very best outcome for the valued advertisers, media buyers and publishers we have partnered with," commented Jamie Atherton, Managing Director, AdZouk.
This unique service uses performance driven optimization to ensure advertisers capture the attention of the website users, who remain in content engagement mode. To strengthen results, AdZouk takes dozens of metrics and dissects its network of over 1,100 sites to maximize audience engagement with individual brand content.
"Remaining at the forefront of digital, Zoukontent campaigns are ingenious to each publisher platforms and can be optimized towards deeper engagement metrics, such as the time a user spends on a website, the number of pages per visit and conversions. Advertisers therefore benefit from improved direct response and a unique service, which is otherwise unavailable elsewhere within the Middle East," confirmed Atherton.
Thought leaders in bespoke services for advertisers, media buyers and publishers, AdZouk strives to be the best in the arena. Since its inception in 2011, AdZouk has been at the forefront in the Middle East region when it comes to offering advertisers the very latest digital solutions.
Testament to the company's mission to lead the industry, previous milestones include being the first advertising network in the Middle East to join forces with Google, to deploy an end-to-end solution for buying and selling digital advertising, thus creating a hybrid ad network. AdZouk has also taken behavioral re-targeting to the next level using enhanced Google technology, plus in-depth data collection and analysis, to create specific user segments and custom audiences. This superior solution provides a fresh way to generate more premium inventory resulting in improved return on investment for advertisers and increased revenues for publishers, by leveraging their audiences across the web. AdZouk has also partnered with AOL to build its premium content portfolio, resulting in a quality, brand-safe environment for advertisers.
For further information please visit www.adzouk.com
, Tel: +971 (0)4 454 9740 or email for Advertiser enquiries: firstname.lastname@example.org
, Agency enquiries: email@example.com
, Publisher enquiries: firstname.lastname@example.org
For PR Enquiries please contact Keren Black on email@example.com
About AdZouk Ad Network:
AdZouk, one of the region's leading online advertising networks, was founded in February 2011. The network, which currently comprises over 1,100 premium websites, was built to meet the growing demand for a premium Middle East and North Africa ad network that competes with global standards.
© Press Release 2014