Link Development”, a global technology solutions provider and an “A15” company, unveiled today the delivery of pioneering digital transformation technology solution to Orascom Development Holding (ODH), the giant real-estate developer, aiming to reshape the digital productivity and presence of its global and regional subsidiaries.

Drawing on the power of Microsoft Dynamics 365, PowerBI, GIS, Drupal on Azure, mobility and others, the solution digitalizes ODH business journeys including sales, internal operations, customer service, marketing performance, customer response management, social engagement, online and mobile presence, and more.

“We are leading a robust digital transformation across our entire real-estate ecosystem with Link Development.” The results we’re seeing to date in Montenegro, Egypt and Oman are tangibly rewarding,” said Khaled Bichara, Chief Executive Officer, ODH. “We are impacting our customers with better experiences, empowering our teams with increased digital productivity, increasing our property sales and garnering more investor trust,” added Bichara.

The solution automates the whole sales process of hotels, residential units and leisure facilities; featuring visual units selling through 3D maps accessed from laptops, smartphones and tablets; including a central location for multisource lead and opportunity management plus customized payment plans. 

“We have been working closely with ODH to unlock the role of digital in their aggressive plans for expansion. It’s a long and impactful digital partnership,” said Hesham El Beih, CEO, Link Development. “Together, we are transforming their global real-estate business. Our recent solution is designed to not only optimize business operations and improve sales, but to create long-lasting and profitable customer relationships,” added El Beih.

Promoting intelligent decision making and business control, the solution provides rich dashboards and reports. It also rolls out, in phases, new, unified and engaging online websites for every subsidiary to serve the needs of both customers and investors. And to better connect ODH communities, the solution includes a string of mobile apps that are being rolled out to replicate the success of El Gouna app

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About Link Development

Link Development is a global technology solutions provider leading the digitalization of the private and public sectors with focus on MEA. We drive the business transformation of our customers by delivering integrated, inventive and digitally productive experiences that blend cloud, analytics, mobility, smart services, Dynamics 365 - CRM - ERP, infrastructure, IOT, augmented reality, artificial intelligence and others. Founded in 1996, we operate in +24 countries with +600 employees through offices in Egypt (HQ), UAE and KSA. Link Development is an A15 company. 

About Orascom Development

Orascom Development Holding (ODH), the Group holding company headquartered in Switzerland, is a leading developer of fully integrated destinations; featuring hotels, private villas and apartment compounds, leisure facilities, outdoor offerings such as golf courses and marinas and all necessary infrastructures. Over several decades ODH has developed many global destinations. The company’s diversified portfolio of destinations is spread over seven jurisdictions; Egypt, Switzerland, Montenegro, Oman, UAE, United Kingdom and Morocco.

The Group currently operates ten destinations; five in Egypt (El Gouna, Taba Heights, Byoum, Makadi Heights and Harram City), The Cove in the United Arab Emirates, Jebel Sifah and Hawana Salalah in Oman, Lustica Bay in Montenegro and Andermatt in Switzerland. Orascom Development is listed in the SIX Swiss Exchange. ODH currently owns a land bank of 100.3 million sqm and 32 hotels with a total number of 6,642 rooms.

Orascom Development Egypt (ODE) a subsidiary of ODH is an integrated developer of resort towns in Egypt. ODE currently owns a land bank of 49.1 million sqm distributed over four Destinations; El Gouna on the Red Sea Coast, Taba Heights in the Sinai Peninsulaand Makadi Heights in the Red Sea district, and Byoum in Al Fayoum.

© Press Release 2018

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