Uber’s ‘Masaruky’ ("your path" in Arabic) initiative aims to increase women’s participation in the workforce through access to affordable transportation, in addition to increasing women’s access to flexible economic opportunities through Uber’s technology.

The new landing page will cater to expected interest from women looking to benefit from extra earnings opportunities through Uber once they have received their licenses. Earlier this year an Uber survey, carried out in collaboration with international research house Ipsos, found that 78% of Saudi women surveyed were likely to get a driving license post ban removal, with almost a third (31%) of those surveyed indicating that they were interested in driving as an earnings opportunity.