Doha: Deutsche Hospitality’s flagship property in Qatar, the Steigenberger Hotel Doha has appointed Sherief Abouelmagd as General Manager. Sherief will oversee all aspects of operations at the hotel, focusing on devising and implementing optimum strategies to maximise profitability. He will also lead the management team, strengthening the hotel’s main objective to deliver excellent guest experiences.

Commenting on the appointment, Siegfried Nierhaus, Vice President Middle East, Deutsche Hospitality, said: “We are happy to have a real professional and passionate hotelier and experienced leader like Sherief heading the opening of our flagship, Steigenberger Hotel Doha in the Middle East.  The focus of Sherief and the team, is to bring the Steigenberger core values of Tradition, Passion and Perfection to our future guests in Doha, and to position the stunning hotel as one of the best in the competitive hotel market in Qatar.”

Sherief brings a wealth of hospitality and operational experience to the Steigenberger team, and the veteran hotelier has over 30 years of hospitality experience across the USA, North Africa, Middle East and GCC countries. He started his career with Marriott Hotels International in USA, where he held several managerial positions in various states. He opened and managed his first two hotels as General Manager at Courtyard by Marriott in 1997 – 1999 in North and South Carolina.

In the Middle East, Sherief continued his successful career as deputy General Manager for the Cairo Marriott Hotel and Casino, one of the largest Marriott properties with 1,250 rooms and multiple restaurants and ballrooms. Throughout his decorated career, Sherief has held several senior level positions at various reputable international hotel chains such as Marriott Hotels & Resorts, Movenpick Hotels and Resorts, Melia Hotels International and Shaza Hotels, opening and managing several properties in Kingdom of Saudi Arabia (KSA), Egypt, Tunisia, Oman and Doha.

Amongst some of his recent achievements, Sherief led the launch of the iconic Mysk Muscat in 2017, a brand managed under the Shaza Flag as well as the opening and managing the Shaza Makkah Hotel KSA during 2018. The American-Egyptian native holds a master’s degree from Florida International University, U.S.A. in Hotel Management and Food Service.

As a proud member of Huazhu Group, Deutsche Hospitality runs 160 hotels on three continents 30 of which are in the pipeline. Huazhu Group ranked 7th among the world’s largest hotel groups and its loyalty program H Rewards has more than 150 million members worldwide.

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Steigenberger Hotels & Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio includes 60 hotels in eleven countries in Europe, Asia and Africa. Deutsche Hospitality operates four further brands. MAXX by Steigenberger is a new and charismatic concept, which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports, whilst Zleep Hotels provide quality and design at an affordable price in Denmark and Sweden.

Press contact: 
Deutsche Hospitality ? Lyoner Straße 25 ? 60528 Frankfurt am Main
Isha Raj
E-mail: isha.r@qcomms.ae 

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