Abu Dhabi: Social start-ups shortlisted for the Ma’an Social Incubator program were taught the basics of a successful business pitch today at a masterclass organized by the Authority for Social Contribution – Ma’an.

The training was designed to prepare the teams for their formal pitch to a judging panel in late August where the 25 finalists will be narrowed down to 10 teams who will participate in the incubator program.

The first incubator of its kind in Abu Dhabi focused on growing social businesses, the ventures proposed by all teams will deliver solutions for people of determination living in the Capital.

Ma’an will invest more than AED4.4million in the 10 teams to participate in the incubator, available in the form of milestone funding, mentorship, office space, business expertise and access to investors.

For more information on the Ma’an Social Incubator, visit: https://maan.gov.ae/maan-social-incubator/.

About Ma’an

Ma’an was established in February 2019 by the Department of Community Development in Abu Dhabi with the aim of bringing together the government, the private sector and civil society to support a culture of social contribution and participation. The authority will deliver solutions for social challenges with four main pillars of work – a Social Investment Fund, a Social Incubator Program, Community Engagement Programs and the introduction of a new type of public contracting, Social Impact Bonds.

Ma’an will support the third sector to flourish in Abu Dhabi, enabling responsible not for profit associations or foundations and social enterprises to contribute to the development of strong, active and connected communities.

Ma’an is part of the ‘Ghadan 21’ programme that is working to accelerate Abu Dhabi’s economy.

Read more about the work of Ma’an Authority for Social Contribution at maan.gov.ae.or keep up to date with the latest news and events on:

  • Facebook– Ma'an AUH, @Maanabudhabi
  • Instagram– @maanabudhabi
  • Twitter– @maanabudhabi
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