With the boom in tourism spurred on by Expo 2020 and much of Europe considering additional lockdowns, Dubai has once again become a hub for attracting – and retaining – tourists. houza.com has seen this reflected in consumer behaviour across the portal in recent weeks.
THE UAE’s newest home for buying, selling and renting property, houza, has released its latest figures showing a sudden rise in short-term accommodation demand, having recorded a 52% month-on-month increase in short-term listing impressions on its portal houza.com.
The notable surge applies to October 2021 vs. November 2021, and the upward trend can also be seen when comparing September 2021 vs. October 2021, where there was a 46% increase in short-term listing impressions. Prior to September, impressions were at a steady rate with only a 10% increase from August 2021 to September 2021.
It comes as Dubai welcomes an influx of tourism during its prime inbound travel season and can be reasonably attributed in part to Expo 2020, hosting nations from around the world for ‘the greatest show on earth’.
When looking at areas with the highest demand for short term rentals, a huge 70% of searches in November were in the popular Dubai Marina. While Downtown Dubai marked a drop in searches month-on-month, it remains the second most searched location with 13% of the total search volumes in November 2021 vs. 28% in October 2021. Other popular communities include DIFC, Business Bay, Barsha and City Walk.
The property portal goes on to report that it appears singles, couples and small families have the highest interest in short-term renting in Dubai, as indicated by bedroom level with 39% of enquiries for studios and 27% for 1-bedroom apartments. In terms of budget, 42% of enquiries are browsing units with a monthly rent of AED 5,000 to AED 10,000, while 27% are looking for properties with a rental cost of less than AED 5,000.
Chief Commercial Officer at houza, Matt Gregory, explains, “Every year, Dubai enjoys a boost in tourist activity as the weather cools off and families choose to spend the holidays abroad. However, this year, there’s no doubt Expo 2020 has spurred on visitor numbers to a new level. Coupled with us all getting moving again after the ease of Covid-19 restrictions, it’s a recipe for the busiest season yet.
“As the UAE’s new property portal, our team have been tracking the rise in short-term enquiries and it’s fantastic to report the positive figures that not only are people flocking to Dubai for a vacation, but for short-term breaks. An over 50% increase in page views on short-stay units from October to November is really impressive and we expect that to continue into December.”
These metrics are mirrored in Dubai-based property seekers’ intent to rent short term units, with the number of enquiries made in November 2021 growing by 88% from October 2021. October 2021 alone was almost 100% higher than August 2021.
Coined as the UAE’s new home for buying, selling and renting, houza now has over 200 agencies in its Network, listing over 50,000 properties in the UAE. To find your way home with houza, visit houza.com.
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About houza
houza is the UAE's new home for buying, selling and renting property. A portal with a difference, it hosts an extensive selection of residential and commercial properties, exclusively from the top agencies in the UAE.
Launched in September 2020, houza is the product of an agent-backed, full-scale property portal that offers property seekers a simple search solution comprising all the latest listings, and enhanced with community exposés and unique, personalised content.
With some of the largest consumer and commercial real estate agencies as partners, houza is committed to the highest standards on quality content – minimising fake listings and common pain points – and delivering a data-driven experience to help visitors to houza.com make the most informed decision when buying, selling or renting their property.
For press enquiries, please contact Sarah Hewerdine: sarah@houza.com
© Press Release 2021
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