Abdullah Al-Othaim Leisure & Tourism Company, Saudi Arabia’s major business group, has launched its first Snow City family entertainment project at City Stars Mall in Cairo, Egypt.

The Snow City was launched in the presence of Osama Noqaly, the ambassador of Saudi Arabia to Egypt; and the chairman of Al-Othaim Group, Abdullah Saleh Al-Othaim; vice chairman and CEO Fahad Abdullah Al-Othaim; and other dignitaries.

Snow City, the fifth leisure project of Al-Othaim Group in Egypt, was developed at an estimated cost of EGP500 million, spanning over an area of 60,000 sq ft with a freezing temperature controlled below 5 degree Celsius.

Snow City is covered with 750 pounds of snow manufactured using pure water. The project also uses the latest international specifications and French technology with committed safety and security measures implemented to provide the real snow environment.

The Snow City, dubbed an environment-friendly project, lets visitors ‘live-in’ a snow environment all year long.

Commenting on the launch of the project, Fahad Abdullah Al-Othaim said: “We are extremely happy to open our latest leisure project in Egypt. This opening comes under the framework of the expansion of leisure projects outside of Saudi Arabia. We are increasing our investment in the leisure and tourism industry across different countries in the Arab region.”

Fahad further said: “Al-Othaim expects a bright future for the leisure and tourism industry in the Middle East. This sector has become most attractive for local investments and foreign investments as well. This investment is a driving force for the regional economies, which requires diversification of leisure and tourism products in this market.”

Al-Othaim Leisure and Tourism Company is considered as one of the largest Saudi companies in the leisure sector for implementing and managing family entertainment centres and tourism projects.

The company has a distinct portfolio of outlets and entertainment cities such as Saffori Land, FabyLand, Snow City, Splash Water, Action Zone, My Town and Extreme Zone. - TradeArabia News Service

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