Dubai: PHD UAE will make a stunning return to the stage for its 11th BrainScape thought-leadership conference on November 29, 2021. Held at La Perle Dubai in Al Habtoor City, the annual event will break away from traditional thinking and approaches to reimagine marketing. Staged as a hybrid event with both live and virtual audiences for the first time, it promises to be a feast for the mind and the eyes.

As new consumer mindsets and behaviours emerge as a result of the data-driven digital transformation of the economy and the pandemic, marketing is in need of a rethink. Overly complex, in the midst of a mid-life crisis, it’s time to look forward and consider how we can reorganize and build for the future. To regain control of this change, what marketers need is to get ahead of it. BrainScape will help them do just that.

After months of research and interviews with leading industry figures, PHD has published its 10th thought-leadership book, Shift, on this very subject. Shift, which offers an informed view of what lies ahead to help marketers and agencies to prepare by rethinking marketing today, is the basis for this year’s BrainScape conference.

The program includes sessions with Mark Holden, PHD Worldwide’s Chief Strategy Officer, who revolutionised the way that brands approach communications planning with the network’s proprietary operating system, Omni Studio. He will reveal how companies can rethink their marketing organizations, build a people-based future and better anticipate tomorrow.

Sally Dominguez, an award-winning inventor and futurist who is part of Ray Kurzweil’s Singularity University faculty, activates the “bearable discomfort” exponential mindset in executives to make them future-forward pioneers. In an interactive session, she will show how to switch to the possibility mindset of Adventurous Thinking and let the audience leap into the unknown with a parkour exercise to activate their Possibility Thinking.

Creative thinking is what Duncan Wardle built his 25-year career at Disney on. The former Head of Innovation & Creativity at Disney not only consults for leading organisations, he also speaks about and teaches Innovation and Design Thinking at Yale and other universities. He will give the audience unique Creative Behaviours and Innovation Tools to leverage their creative minds, deliver revolutionary thinking and drive substantial results in all areas of their business.

The choice of La Perle Dubai as a venue is neither innocent nor based purely on logistical considerations. By integrating awe-inspiring acts into its narrative, BrainScape will deliver a unique and memorable experience designed to inspire creative thinking. It will be a highly interactive event too with an event app offering several functions including live polling.

“Over the last decade, we’ve put a lot of effort into the content and production of BrainScape to make it an impactful and enjoyable experience. This year, we’ve reimagined industry events and this edition will be an acrobatic and theatrical leap forward like we’ve never seen before in the region and possibly beyond,” explained Luca Allam, CEO of PHD MENA. “Not only will it be worth the wait, it is also exactly the right time for marketing professionals to introduce bold, creative thinking, imagination and lots of courage to propel their organizations forward. The speakers we’ve selected, and the latest book by PHD, Shift, will show how to make marketing more fit-for-purpose in this digitally-transformed, post-pandemic reality.”

The 11th edition of PHD’s BrainScape conference is powered by Promofix and its companies Blis, FoxPush and OpenInfluence as lead partner and Imo Ads as bronze partner. The event is by invitation only. For more details, visit www.phdbrainscape.com 

Press Contact:
Felicity Stokes felicity.stokes@omnicommediagroup.com 

About PHD

PHD is a growth-focussed agency that uses the power of imagination to deliver disproportionate growth for brands.

Since it was founded in London in 1990, as the first media agency to offer strategic and creative planning, PHD has been helping clients achieve disproportionate growth.      

Today with over 100 offices in 74 countries, PHD remains in the business of growth, with a challenger mindset and focus on creativity.     

Using its proprietary gamified operating system, Omni Studio, which enables the network to work together in a live environment, PHD creates ideas that go beyond expectations; ideas that enable brands to move beyond incremental improvements and make the leap above their competitors.    

PHD is ranked in the top four most globally awarded networks in the world (according to the 2020 WARC Media 100) and was named Media Network of the Festival for 2020 and 2021 at the Cannes Lions International Festival of Creativity. In 2020, PHD was also crowned EMEA Media Network of the Year at the Campaign Awards and Media Network of the Year at M&M Global and Festival of Media North America.

The PHD network is part of the Omnicom Media Group, a division of Omnicom Group Inc. (NYSE: OMC).   

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