08 December 2015
Ø Signsstrategic VAS business management deal

Ø Manage end to end VAS Revenue Enhancement and VAS infrastructure

Dubai, UAE - Mahindra Comviva, the global leader in providing mobility solutions, today announced its first ever strategic VAS business management deal with Ooredoo Kuwait, one of the leading international communications companies. As part of the multiyear deal,Mahindra Comviva will manage Ooredoo's end-to-end VAS business for premium services offering such as SMS alerts, international credit transfer, OTT app aggregation, etc.

Under VAS business management, Mahindra Comviva will extend services such ascampaign planning, product management, road map planning, content operations and sourcing & setting up innovation lab along with technical assistance and monitoring. This end-to-end service management will further help Ooredoo Kuwait to improve overall customer experience.

Commenting on the deal, Atul Madan, Head of Digital Services at Mahindra Comviva
 said, "This deal is of great strategic importance to Mahindra Comviva as we penetrate into the Kuwait market. We are extremely excited to extend our innovative value proposition to manage the Ooredoo's end-to-end VAS business in Kuwait. The deal further establishes Mahindra Comviva's expertise in providing personalized and innovative solutions to suit the operator's requirements."

Mijbil Al-Ayoub, Director - Corporate Communications, Ooredoo Kuwait said, "We are happy to be partnering with Mahindra Comviva as our VAS and mobile content master aggregator and primary partner. We look forward to benefiting from their expertise to help us boost our content-related revenue while maintaining utmost customer experience and cost optimization."

With over 30 large scale revenue share deployments and over 150 content partners, the company has become one of the largest content aggregators across MEA region. The company has revolutionized the digital music industry, getting on board local and international content providers/copyright bodies/ local artists/premium music labels and production houses. Currently, the company owns the rights to over 300,000 unique music tracks in African, Arabic and international categories, and offers multiple genres including Hip Hop, Pop, Inspirational, Rumba, Hip Life, Football Chants, Gospel, Jazz, Rock, Reggae and Retro in more than 35 local languages.

Leading operator groups in Asia and Africa have outsourced management of their music services portfolio to Mahindra Comviva. The company has achieved over 25% growth in RBT revenues/ subscriber penetration in existing deployments and 870% business growth on third party platform in the past. Revenues from content based services have also improved by 5-10% on a monthly basis through improved business management practices and segmented campaigns adhering to the regulatory guidelines.

About Mahindra Comviva
Mahindra Comviva is the global leader in providing mobile financial and VAS solutions. It's a subsidiary of Tech Mahindra and a part of the USD 16.5 billion Mahindra Group. With an extensive portfolio of solutions spanning mobile finance, content, infotainment, messaging, mobile data and managed VAS services, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people, globally. For more information, please visit www.mahindracomviva.com

About Ooredoo
Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people's lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia. The company was named "Best Mobile Operator of the Year" at the World Communication Awards 2013.

The company reported revenues of US$ 9.1 billion in 2014 and had a consolidated global customer base of more than 107 million people as of 31 December 2014. Ooredoo's shares are listed on the Qatar Exchange and the Abu Dhabi Securities Exchange.For more information, please visitwww.ooredoo.qa

For further enquiries, please contact:
CommuniGate Middle East
PO Box 500270, Dubai, UAE
Tel: +971 4 4546093
Fax: +971 4 3612432
Email: info@communigateme.com
Website
: www.communigateme.com

© Press Release 2015