Al-Rushaid: “Let’s Be Aware” campaign launched by the Central Bank of Kuwait is a major step in raising customers’ awareness and familiarizing them with their rights
We use our various digital channels to support the campaign, and we are confident of its tangible impact on the economy and society
National Bank of Kuwait (NBK) is keen on promoting financial culture among different segments of society, and raising the awareness of banks’ customers on the best ways to protect their rights, and to keep their banking accounts and information secure. In this context, the bank continues to extend all sorts of support to “Let’s Be Aware” campaign launched by the Central Bank of Kuwait in cooperation with banks in Kuwait earlier this year.
As part of supporting this campaign, NBK has been publishing awareness material on its social media platforms as well as a dedicated webpage on the bank’s website including all guidance and related topics.
On this occasion, Abdul-Mohsen Al-Rushaid, Assistant General Manager of Communications Department at National Bank of Kuwait said: “We are keen to extend all sorts of support for the initiatives of the Central Bank of Kuwait, which always have a tangible positive impact on the economy and society. To this end, we utilize our huge capabilities and all our digital channels that are the most popular among all the digital channels of all Kuwaiti banks.”
“At NBK, we are committed to informing customers of their rights and protecting the security of their information and accounts. We believe that the campaign launched by the Central Bank of Kuwait which lasts until the end of the year is a major step in to promote these efforts,” he added.
Al-Rushaid emphasized that NBK’s efforts are focused on achieving the campaign’s goals of raising customers’ awareness of their rights and means of protecting their information, as well as achieving financial inclusion and introducing safe and appropriate savings and investment channels for all segments, in addition to the bank’s commitment to provide designated fully equipped branches to service special needs customers.
The campaign comes at a time witnessing rapid transformation towards reliance on digital banking services and products in view of the impact of the pandemic, thus requiring more caution and knowledge on the part of customers, he noted.
The Central Bank of Kuwait launched “Let’s Be Aware” banking awareness campaign, in cooperation with Kuwaiti banks, as part of the efforts to spread financial culture and raise awareness among banks’ customers of their rights and responsibilities, the best ways to benefit from banking services and to promote saving and investment culture, as well as other related topics, by publishing a variety of awareness material and information related to financial culture.
For more information about the campaign, please visit:
© Press Release 2021