AUBH partners with Atnafas creative production to empower students with social media marketing skills

Partnership strengthening social media marketing and content production knowledge

William D. Hurt and Haitham A. Aziz

William D. Hurt and Haitham A. Aziz

Riffa, Bahrain: The American University of Bahrain (AUBH) and Atnafas Creative Production have signed a Memorandum of Understanding, aiming to equip AUBH students with valuable social media marketing skills, knowledge and practical experience. The mutual understanding aims to promote social media marketing and the role of social media influencers, in creating a positive impact in the region. The partnership will also aid in developing social media production projects for AUBH students, while sharing knowledge, experiences, ideas, and mentor exchange.

Atnafas Creative Production is one of the leading social media marketing and production houses in Bahrain, founded and led by Mr. Omar Farooq, a Bahraini social media influencer in the region. The company creates influential videos which result in positive impacts on brands, supporting marketing campaigns, and the wider community, via corporate social responsibility. Through the partnership, Atnafas intends to support AUBH students by providing tools, resources, and knowledge on creative direction, campaigns, films, and social media, while offering information sessions to the student body, as well one-on-one sessions. Together, AUBH and Atnafas Creative Production will be hosting multimedia projects and events, workshops, and a speaker series on campus.

AUBH’s Chief Operating Officer, Mr. William D. Hurt commented “I am thrilled to announce our newly formed relationship with Atnafas Creative Production. We are very proud of the progress we are making in providing our students with the opportunities and the resources they need in order to gain a greater understanding of how their field of interest works, beyond academia and into the real world.”

Atnafas' Managing Director, Mr. Haitham A. Aziz stated "We at Atnafas are all excited to be working with AUBH, and to share our experience in the field with the new generation. Social Media is essential in everyone's life and due to it being relatively new, you can only find its essentials with experience, and it is our role as one of the leaders in the field to share this experience."

The partnership will further present AUBH Students with a holistic educational experience, which is in line with AUBH’s educational philosophy and approach to education. In doing so, AUBH graduates will be career-oriented individuals equipped with skills needed for today’s job market.

For more information on the University, you can visit the website at


AUBH is the first comprehensive, purpose-built, American-style co-educational university in the Kingdom of Bahrain, and is supported through the Mumtalakat portfolio ( ). The University offers a holistic journey for students and unique approach to education that fosters interaction and collaboration between students, faculty and the professional community. 

The contemporary, 75,000 square meter campus is located in Riffa, Bahrain. The innovative and high-tech campus enhances the teaching and learning experience for both faculty and students. Along with classrooms, library and labs, the campus includes a Sports Center with indoor and outdoors courts and fields, vast Student Commons, and an Auditorium for special events. 

AUBH curricula is built by experts and specialists to equip students with the knowledge and soft skills to succeed in a rapidly ever-changing environment. The AUBH quality of American-style education mirrors that of the best universities in the United States. The University’s unique academic structure enables students to find their real passions and allows them to develop their abilities, leading to long successful careers in their chosen industry.

AUBH is proud to be licensed by the Higher Education Council of the Ministry of Education of Bahrain.  The University is seeking institutional accreditation with one of the six U.S. regional accreditors recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation (CHEA), holding the highest level of quality assurance at the institutional level. 

For more information, please contact
Julia Atherton-Dandy

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