06 January 2016
ACICO- Hotel Sector, a listed company with a broad portfolio of activities and interests including a collection of properties in Dubai and Fujairah, has recently appointed Adib El Khoury as Cluster Director of Sales & Marketing for the newly launched "Nassima Royal Hotel", sister property Nassima Tower and Radisson Blu Resort, Dibba, Fujairah.

This appointment comes as a key decision for the Group which recently joined its current brand identity of Nassima Royal Hotel, the flagship property of ACICO and member of the "Preferred hotel & resort LVX collection" with Nassima Tower Hotel Apartments in order to extend and reinforce their market position.

As a Lebanese national, El Khoury brings with him vast knowledge of the hospitality industry with over 15 years' experience across several GCC states.

 El Khoury first started his career in five star properties in his home country, some of which included Le Meridien Commodore and the Metropolitan Palace hotel. Adib then moved on to consolidate his knowledge of the UAE market.

As a trilingual and proactive professional he covered the role of Area Manager for "Rotana Hotels, Suites and Resort" before moving to the "The Address Hotels and Resorts", where he made his way to the position of Cluster Director of Sales and Director of Lifestyle and Events. His expertise is surely set to play a key role in the group's performance and market positioning.

About Nassima Royal Hotel:
Rising high in the city's skyline, the shimmering glass exterior of the 51-storey Nassima Royal Hotel is a stylish landmark along the bustling Sheikh Zayed Road. The hotel is perfectly situated in this cosmopolitan city for exploring extravagant urban sights; however, the vast deserts of Dubai and sparkling shoreline of Jumeirah Beach are also close by. This lavish hotel is just minutes away from Burj Khalifa and The Dubai Mall. Also 15 minutes away from Dubai International Airport and within walking distance of the World Trade Centre Metro Station. In addition to its ideal location, the Nassima Royal features four restaurants, two bars, a gym, an outdoor pool and a spa. The property is a proud member of the Preferred Hotels & Resorts LVX collection since December 2015.

LVX
The Preferred Hotels & Resorts LVX Collection represents renowned properties that feature the finest accommodations coupled with attentive, engaging, and exclusive personal service. These worldly and illustrious hotels, located in vibrant city centres or destination escapes, provide guests with notable inspirations and memorable experiences through exceptional dining, entertainment, and spas.

For more information:
Gloria Bertoncello
PR & Marketing Executive    
T: +971 4 308 0221                                                       
gloria.bertoncello@nassimaroyalhotel.com             
www.nassimaroyalhotel.com

© Press Release 2016