New cars, new job cuts ...
The E-Tron Sportback made its debut in Los Angeles last week ...
As its maker Audi sets off on the road to electrification.
It's an expensive journey - and to help fund it, one in ten jobs at the VW subsidiary - up to 9,500 jobs - are to go by 2025, it said on Tuesday (November 26).
That will free up six billion euros.
Though - under a new agreement with workers - there'll be no forced layoffs.
Audi says it's to create 2,000 new positions in electric mobility and digitalisation.
The race to go green and clean is getting competitive:
The Los Angeles show welcomed several other newcomers, including Karma Automotive's SC2 - with a claimed 0 to 60 mph time of 1.9 seconds.
For more mainstream motoring, Audi parent VW is to invest 60 billion euros - 66 billion dollars - in electric and hybrid by 2024.
"Electrification: not a gamble - but a strategy," boss Herbert Diess said when the programme was announced this month.
VW also confirmed Markus Duesmann as the new CEO of Audi from next April.
With rival Daimler and suppliers Continental and Osram also recently announcing major cuts ...
He'll be be responsible for ensuring Audi's strategy is odds-on to win.