Apple iPhones, laptops, TVs, watches and now, self-driving cars.
Sources familiar with the matter told Reuters that Apple hopes to make one of their own by 2024.
The company has been trying to develop a self-driving car since 2014, efforts it called Project Titan, but it's been set aside and reprioritized several times since then.
Most recently, Doug Field, who also worked at Tesla, returned in 2019 to head up the project.
Under his direction, Apple aims to build the car for personal use, unlike rival Alphabet's Waymo, which is focused on robo-taxis.
That's according to two anonymous sources, as Apple's plans are not yet public.
A third source says its 'monocell' battery design will set this car apart from its competition.
They say the unique blueprint could quote 'radically' reduce the cost of their cars and increase their range.
Apple declined to comment on its plans or future products, but Reuters sources say the company will likely face delays to 2025 or later because of supply-chain and challenges tied to the global health crisis.