This is BMW's ultimate management machine.
Oliver Zipse - from BMW trainee in 1991, now confirmed - after weeks of speculation - as its new CEO.
And is, according to the carmaker's supervisory board chairman, a "decisive strategic and analytical leader."
He'll need to be.
Under his predecessor Harald Krueger - who collapsed during a news conference in 2015 - BMW was overtaken by Mercedes-Benz as the best-selling luxury brand.
And - after an early lead in premium electric vehicles - lost ground to Tesla.
The announcement of his successor pushed the German firm's share price up by around a per cent.
"There is hope that BMW's new CEO will help BMW recover the advantage that it once had and which was lost with electromobility."
"Free trade is unfortunately not the fact all over the world ..."
But in a difficult context for the industry, experts say its leaders need a range of skills for a future of software-driven and driverless cars.
Zipse - like Krueger and two other predecessors - was BMW's production chief before taking the top job ....
Gaining a name for delivering industry-leading margins on a traditional model base.
Some wonder if that experience will be enough for the challenge of a new era ....
Even for a new boss, who at 55, is the youngest of three possible successors to the job.