Real things, real people ...
Microsoft opening a first European retail store in London last week keeps the tech giant's feet on the ground ....
Even as it looks to the Cloud for new fortunes.
Revenues from its Azure computing service soared 64 per cent in the last quarter.
That's down from an astonishing 89 per cent a year earlier ....
But takes them above its Windows-based services for the first time.
The 11.4 billion dollars earned by its "intelligent cloud unit" also tops those of its productivity software unit.
Those too, though, were healthy - a 14 per cent increase driven by double-digit growth for LinkedIn and Office365.
The migration skyward has accelerated since CEO Satya Nadella took over in 2014.
Customers can move their computing work to data centres managed by Microsoft ...
Which has launched new tools - like the Hololens 2 - to enhance VR and AR interactivity.
Rival Amazon - with a 33 per cent market share, compared to under 15 for Microsoft - is the dominant player.
But with its market value moving above one trillion dollars for the first time in April, business is looking up for Microsoft.
As is its share price: adding 2.6 per cent in after-hours trading to above 140 dollars - a record high.