GM rolled out its new big luxury crossover, the Cadillac XT6. The three-row sport utility unveiled ahead of the auto show in Detroit comes less than two months after General Motors announced a major restructuring: halting production at five plants in North America and slashing up to 15,000 jobs.
Cadillac brand President Steve Carlisle said GM's transformation was, in his words, "difficult".
SOUNDBITE: STEVE CARLISLE, CADILLAC PRESIDENT (ENGLISH) SAYING:
"We took those actions to transform, to position ourselves for the future. And so, what we have the opportunity to do with Cadillac, like what we're doing tonight, is to start the conversation about what does the future look like? What are we working towards?"
GM sent shares soaring Friday when it bucked the trend of gloomy earnings forecasts. It promised investors stronger earnings this year and outlined plans to challenge Tesla with its Cadillac brand.
Auto analyst Karl Brauer from Cox Automotive says GM is capable of moving very quickly.
SOUNDBITE: KARL BRAUER, AUTO INDUSTRY ANALYST,COX AUTOMOTIVE (ENGLISH) SAYING:
"General Motors, whether you want to look at their model mix, whether you want to look at their efforts toward EVs (electric vehicles), whether you want to look at their efforts toward autonomous vehicle technology and their capabilities there, they are about as far advanced in a lot of these future-thinking fields and these future alternatives for personal transportation, than any other company out there."
On that EV front, GM said Friday Cadillac will become its lead electric vehicle as the company gears up to launch a new model. It's relying on profit from sales of large pickups and SUVs to fund its electrification drive.