Mexican motorists can now fill their tanks with Mobil gas. Exxon Mobil just opened its first Mobil-branded gas station in Queretaro in north central Mexico. Teaming up with retailer Grupo Orsan, it plans to open more than 50 stations in the Bajio region of west north-central Mexico in the first quarter next year.
Bryan Milton is president of Exxon's fuels, lubricants and specialties marketing business.
SOUNDBITE: BRYAN MILTON, PRESIDENT, FUELS, LUBRICANTS, AND SPECIALTIES MARKETING BUSINESS, EXXON (ENGLISH) SAYING:
"To supply these stations we've made a strategic decision to work with the Mexican terminal owners to bring high-quality fuels made in our own refineries in Texas down to Mexico to ensure that consumers can experience the full brand experience of Mobil fuels and the quality guarantee that goes with that."
Making the opening possible: Market reforms recently ended the monopoly once enjoyed by Mexico's national oil company Pemex in everything from crude production to retail sales. That paved the way for companies like Exxon Mobil, BP, and Royal Dutch Shell to enter the retail market.