UAE - As the Dubai Crown Prince announced the happiness ranking of the emirate’s entities, he expressed his pride in the 92 per cent rating they have achieved on the index that measured the government’s response to Covid-19.

“Achieving a 92 per cent rating on the index that measures the responsiveness of government entities in dealing with the Covid-19 situation demonstrates our exceptional crisis preparedness,” said Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai.

“I would like to thank Dubai Government task forces for their resolute efforts. I urge everyone to continue working hard in a spirit of teamwork and collaboration so that the Dubai Government can create the happiest and most excellence-driven environment possible in line with the vision of His Highness Sheikh Mohammed bin Rashid, Vice-President and Prime Minister of the UAE and Ruler of Dubai.”

As Dubai works towards excellence and innovation, all programmes, services and initiatives aim to promote one thing: Happiness, one of the highest priorities of the government.

Sheikh Hamdan directed government entities to develop its services to meet customer aspirations so that Dubai can become the happiest city in the world.

“Happiness is a core value for us as it is an integral part of the vision of His Highness Sheikh Mohammed bin Rashid. To ensure this vision is translated into reality, we decided in September 2019 that the results of the Government of Dubai Customer Happiness, Mystery Shopper and Employee Happiness Index surveys will be released annually on January 18,” Sheikh Hamdan said.

“Despite the challenges posed by the COVID-19 pandemic, Dubai Government exceeded expectations in the Customer Happiness survey with an average customer happiness rating of 84 per cent and an average customer confidence rating of 95.1 per cent.”

At a time when governments and companies have held off on assessing employee happiness and satisfaction due to the Covid-19 situation, Dubai has continued to measure it through the annual survey, he said. “We are proud of the results achieved by Dubai Government entities.”

Sheikh Hamda’s remarks came as he approved the results of the 2020 Government of Dubai Customer Happiness, Mystery Shopper and Employee Happiness Index surveys. The surveys are part of The Executive Council’s Dubai Government Excellence Programme, which evaluates the service quality of government entities. His Highness commended the efforts of the entities

The Dubai Crown Prince also announced a new system. “The Mystery Shopper Index (will) become an independent survey that we will conduct among government entities. We will send quarterly reports featuring the results of the Mystery Shopper survey to every entity to help them develop and improve their services.”

 

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