Dubai car showroom fined for misleading social media influencer promotion

Car specs and gifts that were promoted did not exist

  
In this photo illustration, social media apps are seen on a mobile phone on July 29, 2020. Image used for illustrative purpose.

In this photo illustration, social media apps are seen on a mobile phone on July 29, 2020. Image used for illustrative purpose.

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Dubai Economy’s Commercial Compliance and Consumer Protection (CCCP) sector has fined a car showroom for a misleading promotion through a social media influencer.

In a statement to the media, Dubai Economy said the showroom had promoted car specs and gifts that didn’t exist for consumers who bought a car through a social media influencer. However, the name of the showroom was not mentioned in the statement.

“The showroom director was summoned to Dubai Economy and told to stop the unlawful promotion,” the statement said.

Dubai Economy said it holds the trader responsible for any misleading campaign found on the social media account of the company or conducted through a social media promoter.

“All business owners are therefore directed to ensure the accuracy of such campaign content and obtain the appropriate permit beforehand,” the statement said.

Dubai Economy also asked consumers to report misleading campaigns via its Dubai Consumer app, the consumer rights website or by phone.

(Writing by Imogen Lillywhite; editing by Seban Scaria)

Imogen.lillywhite@refinitiv.com

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