Emaar has raced up to the top spot from number five last year to become Saudi Arabia’s most recommended brand among current and former customers. Emirates which was at the top of the list last year, closely follows at number two, while Al Baik moves up to the third spot from sixth last year.

The rankings showcase a mix of brands including travel, real estate, consumer brands and financial services. Apple, iPhone and Almarai have seen a drop in their ranks this year while mada remains in the same position. Universal Japan, LEGOLAND Water Park (Dubai) and Damac make impressive entries at fifth, eighth and tenth, respectively. 

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The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much current and former customers endorsed brands over the past year by asking respondents, "Would you recommend the brand to a friend or colleague?" or “Would you tell a friend or colleague to avoid the brand?”

YouGov also revealed the brands that have the most improved level of customer advocacy in the twelve months. Kia has been performing considerably better among consumers and has seen the biggest improvement in its Recommend score, changing its score by +13.3, from 23.7 last year to 37.0 this year. Beverages seem to be resonating particularly well with Saudi consumers. Brands like Bison, Power Horse, Coca-Cola Zero, Red Bull and Pepsi Max have registered significant improvement in their brand advocacy scores this year. 

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Commenting on the rankings, Scott Booth, Head of YouGov BrandIndex - MENA, said, "Brand advocacy is an indicator of a brand’s performance in terms of customer service and satisfaction. A recommendation from friend or family is one of the most powerful votes of confidence and provides invaluable endorsement for a brand. The rankings highlight a mix of brands in top ten who have managed to deliver positive experiences and are doing a great job in winning their customers’ trust and support. It is also interesting to note the significant improvement in customer advocacy of beverages brands within the country.”

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YouGov Spokesperson
Scott Booth
Head of Data Products- MENA
Scott.Booth@yougov.com 

Media Enquiries:
Bhawna Singh
Bhawna.Singh@yougov.com
Mobile: +919769803043

About BrandIndex
BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence service, it continuously measures public perception of thousands of brands across dozens of sectors. We interview thousands of consumers every day, yielding over 2.5 million interviews a year. BrandIndex operates at national and international levels, allowing you to track brand perception in just one country, compare across multiple countries or monitor a global picture. More about BrandIndex »

About YouGov
YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of 5 million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform.

Our suite of syndicated, proprietary data products include YouGov BrandIndex, the daily brand perception tracker, and market-leading YouGov Omnibus which provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples.

With 31 offices in 21 countries and panel members in 38 countries, YouGov has one of the world’s top ten international market research networks.

For further information visit
www.mena.yougov.com 

© Press Release 2018

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