Saudi's STC tops list of Middle East’s most valuable telecoms brands

Saudi telecoms giant saw its brand value increase 14% to $9.2bln, making it 13th globally

  
A man passes the Saudi Telecom STC office in Riyadh, Saudi Arabia February 6, 2018. Image used for illustrative purpose.

A man passes the Saudi Telecom STC office in Riyadh, Saudi Arabia February 6, 2018. Image used for illustrative purpose.

REUTERS/Faisal Al Nasser
 
DUBAI: Saudi Telecom Company (STC) has topped the list of the most valuable telecoms brands in the Middle East and Africa, just weeks after it reported its highest-ever annual revenue for eight years.

STC’s brand value increased 14 percent to $9.2 billion, jumping five places to 13th on the annual Brand Finance Telecoms 150 2021 report.

Brand Finance analyzed around 5,000 of the biggest brands around the world. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.

“STC’s brand has evolved and grown following its successful masterbrand refresh and extension into Kuwait and Bahrain at the beginning of last year. The company continues to execute its DARE strategy successfully and has strengthened its positioning as a company that enables digital life. Its commitment to digital transformation has been shown with STC Pay, recognized as the first tech unicorn in Saudi Arabia,” David Haigh, CEO of Brand Finance, said in a press statement.

On a global basis, Verizon claimed the top spot for the second year in a row, increasing 8 percent to $68.9 billion.

STC’s ranking comes as it reported its highest annual revenue for eight years. In 2020, total revenues reached SR 58.94 billion ($15.72 billion), an increase of 8.43 percent. As a result, operating profit reached SR 12.81 billion, an increase of 2.69 percent.

The Communications and Information Technology Commission also announced earlier this month that STC has the highest mobile download speed in the Kingdom, with a 5G network that reaches a speed of 342.35 megabytes per second. STC has deployed its 5G network in more than 47 cities across the Kingdom, with plans to increase this figure to 71 in the next phase of its expansion.

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