Umm Alqura for Development and Construction has announced the launch of Masar, a new destination in Makkah.
King Abdulaziz Road is the core component of Masar, which expresses the comprehensive mobility concept by incorporating multiple routes, including a 3,650-m-long pedestrians route separating the two directions of the main vehicle route with 80-m width road.
The project will see the addition of retail, commercial, cultural, and government centres and tens of thousands of hotel and residential units in Makkah, said the statement from Umm Alqura for Development and Construction.
It is joint company with investors from the private sector and state-owned investment funds including Public Investment Fund (PIF), Ministry of Finance, Public Pension Agency, the General Organization for Social Insurance, and the General Authority of Awqaf.
The Phase One of Masar will be inaugurated in 2023, including international hotel projects such as Kempinski, Hilton Garden Inn and Taj, which will be the first of the developments within the mega development.
The destination also includes other routes, such as the Bus Rapid Transit Network route and the Makkah Metro route.
According to Umm Alqura, Masar is one of the most important model development projects seeking to serve Makkah residents, visitors, and pilgrims.
It also strives to fulfill the objectives of the Kingdom’s Vision to increase the number of Umra-pilgrims to 30 million by 2030 and improve the quality of life for Makkah residents and visitors, it stated.
CEO Yasser Abuateek said: "By unveiling the identity of Masar today, we are referring to one of the largest and most significant urban development projects in the region. Its importance lies in its investment and development vision, making it a modern landmark and cultural destination with multiple features."
"The project is based on an integrated infrastructure system and it strives to enhance the efficiency of services on a quantitative and qualitative level, in addition to developing public and modern transport facilities and methods to develop the main western entrance of Makkah," remarked Abuateek.
The importance of Masar lies in its position as it will receive 80 per cent of Makkah visitors as well as more than 60 per cent of vehicles arriving from Jeddah, he added.-TradeArabia News Service
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