Nakheel Malls' Dragon Mart goes digital in partnership with DP World

Dragon Mart is the first shopping mall in the region to have its own onsite fulfilment centre, which will service dragonmart.ae, and pledges to deliver in 48 hours

  
Dragon Mart, the world’s largest trading hub for Chinese products outside mainland China, launches dragonmart.ae, the first platform in the region dedicated to a single shopping mall with an onsite fulfillment center. Image courtesy Dubai Media Office Twitter handle. Image used for illustrative purpose.

Dragon Mart, the world’s largest trading hub for Chinese products outside mainland China, launches dragonmart.ae, the first platform in the region dedicated to a single shopping mall with an onsite fulfillment center. Image courtesy Dubai Media Office Twitter handle. Image used for illustrative purpose.

Shoppers will now be able to buy products from Dragon Mart, the world’s largest seller of Chinese products outside China, without visiting the mall.

The mall, based in Dubai’s International City, will sell its products online from its own onsite fulfilment centre, in an initiative between Nakheel Malls and DP World.

As of today, the website is functioning, complete with customer support chatbot, shopping capabilities in place, and the slogan “Everything you never knew you needed. Now online.”

In a press release, Nakheel Malls an DP World said the shift online will benefit the UAE’s SME sector, as 30 percent of products purchased at Dragon Mart are directly linked to SME owners.

“Businesses across the UAE, such as restaurants, will now have the capabilities to order their most needed supplies, such as coffee filters, utensils and more, from Dragonmart.ae, which improves the overall ease of doing business in the UAE,” the release said.

Users of the website will have access to 35,000 products across 11 categories, including home, games and toys, electronics and fashion.

The two companies have pledged to deliver on a contactless basis within 48 hours of ordering, with the online fulfilment centre, based onsite at Dragon Mart, operated using DP Worlds’ logistics expertise.

Mohammed Ibrahim Al-Shaibani, Chairman, Nakheel, said the move positions Nakheel Malls as an e-commerce disruptor at a time when digital transformation has accelerated to record speed.

“The launch of Dragonmart.ae underscores our commitment to identify avenues to enhance ease of doing business across the retail industry, as well as drive the overall competitiveness and sustainable growth of Dubai,” he said.

Sultan Ahmed Bin Sulayem, Group Chairman and CEO, DP World, said: “The new platform, Dragonmart.ae, represents another major initiative to accelerate digital transformation and support government-led e-commerce initiatives. We regard the creation and utilisation of digital platforms such as Dragonmart.ae as a prerequisite to meet the demands of 21st century eCommerce societies.”

(Writing by Imogen Lillywhite; editing by Daniel Luiz)

imogen.lillywhite@refinitiv.com

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