Dubai Parks and Resorts, the region's largest integrated theme park destination, registered close to 2.8 million visits during 2018, an increase of 22 per cent compared to last year.

Growth was driven by the successful integration of the annual pass program, increased occupancy and therefore visitation from the Lapita Hotel and increased footfall from international tourists, announced DXB Entertainments, the operator of Dubai Parks and Resorts.

In Q4 2018, Dubai Parks and Resorts recorded over 819,000 visits, compared to 796,000 in the same period last year. The last quarter of the year benefitted from winter seasonality, with Halloween, UAE’s 47th anniversary, and the winter school break and holidays boosting visitor numbers. During the quarter, Dubai Parks and Resorts treated visitors to special shows and promotions to celebrate the winter holidays. The Lapita Hotel average occupancy rose to 60 per cent in 2018, showing significant improvement compared to 35 per cent occupancy reported last year with occupancy peaking close to 100 per cent during certain days in December and an average 63 per cent in Q4.

Mohamed Almulla, CEO and managing director, DXB Entertainments, said: “We are pleased to announce solid growth in visitor numbers during 2018, as Dubai Parks and Resorts establishes itself as the leading leisure and entertainment destination for the region.”

“2018 delivered a 22 per cent increase in visits compared to last year with 40 per cent of overall footfall from international tourists, demonstrating that our strategic partnerships with Emirates Airlines, RTA and Dubai Airport, as well as China’s Union Pay, are showing good results. Lapita Hotel average occupancy has seen significant growth this year reaching 60 per cent, positioning itself as an attractive and unique family holiday resort in the UAE and the region.”

“Looking ahead to 2019, our priority is to continue increasing footfall from international tourists, which is a key growth driver for the destination, while also maintaining the solid base of local and regional visitors," he said.

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