Colin Beaton is the founder and managing director of Limelight, a strategy and design consultancy based in Dubai since 2009. Colin brings a 25-year record of success to Limelight including strategic consulting, design concept development, competitive analysis, brand positioning and program implementation for Fortune 500 retailers, developers and brands in North America, Europe, China, the Middle East and South America.  Colin has an MBA in Marketing and a Bachelor of Architecture from the University of Toronto and also serves on the Board of Directors of the Canadian Business Council.


The importance of process

Strategy is most critical reference point for decision making so it needs to be crystallized, documented and shared

11 Mar 2021  - Opinion

Telling your brand story

A carefully crafted communications program is one of the easiest and most cost-effective ways to build a relationship with customers

10 Dec 2020  - Opinion