Dubai, UAE : UAE consumers are growing increasingly interested in environmental conservation issues, especially in regards to ‘plastics in the ocean’ and ‘recycling’, which top associated online searches by the country’s residents ahead of World Environment Day (05 June), according to back-search data collected by SEMrush, the award-winning digital marketing suite.

The UAE’s most searched environmental-related term between May 2019 and April 2020 was ‘recycling’, which registered a 51 per cent rise for combined Arabic and English searches over 12 months, while specific English searches for ‘plastic recycling’ grew 49 per cent.

Examining historical search data going back to November 2015, online searches in Arabic and English for ‘recycling’ have grown steadily at 19 per cent, with English searches for ‘plastic recycling’ and ‘paper recycling’ witnessing 76 per cent and 15 per cent growth, respectively.

Amid widespread recent social distancing and population lockdowns, and the numerous news reports of clearer waters and improved nature conditions being shared on social media, public concern for the impact of plastic in the environment is reflected in online search growth in the UAE. Online search volumes for ‘plastic in the ocean’ in April 2020 were 85 per cent higher than May 2019.

Over the same period, UAE residents searching for paper alternatives for plastic disposable items increased dramatically, with ‘paper bag’ and ‘paper cup’ climbing 83 per cent and 170 per cent, respectively, in combined Arabic and English searches.

“With World Environment Day approaching, it is extremely reassuring to see digital data confirm growing search interest and awareness of these environmental issues in the UAE,” said Olga Andrienko, Head of Global Marketing at SEMrush. “Historical data shows that this is not a passing phase; it has become an increasing concern that can support marketing efforts to encourage sustainable practices.”

On a global level, the UAE is now ahead of major European and global nations in terms of online search volumes for ‘recycling’, the US and Italy seeing growth of 49.5 per cent and 49.55 per cent, respectively, between November 2019 to April 2020 period.

In-line with Covid-19 realities and UAE residents seeking personal protective equipment (PPE) during the pandemic, online searches for ‘plastic gloves’ have increased from only 90 searches in January, to 2,070 searches in April – a growth in search volume of 1,970 per cent.

-Ends-

About SEMrush

SEMrush is a leading SaaS company providing a platform of end-to-end digital marketing and SEM solutions to over 5 million customers in more than 150 countries. SEMrush’s platform and innovative digital marketing tools are trusted by leading brands, including Vodafone, Booking.com, eBay, HP, and BNP Paribas, as well as 25% of Fortune 500 companies. The company was founded in 2008 and is headquartered in Boston, Massachusetts.

www.SEMrush.com 

To begin your own free seven-day trial and open your doors to a world of digital marketing opportunities, please follow this link.

For media enquiries, please contact:
Emma Patterson or Mohamed Zaki at Action Global Communications
+971 (4) 390 2960 / SEMrush@actionprgroup.com 

Send us your press releases to pressrelease.zawya@refinitiv.com


© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.