Dubai, UAE: Generosity abounds during the festive season, and in this spirit, Majid Al Futtaim shopping malls across Dubai will kick off the 25th anniversary of the Dubai Shopping Festival with an exclusive 12-hour-only flash sale. Taking place at Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Me’aisem, City Centre Al Shindagha, and My City Centre Al Barsha, the flash sale will bring bundles of generous promotions and big wins to shoppers across the city.

From noon until midnight on 26 December, fashionistas, electronics gurus, beauty lovers, and all shoppers in between can capitalise on unrivalled discounts from 25 to 90 per cent. Customers can avail the offers at an array of participating outlets across luxury, fashion, beauty, home, and electronics brands while getting in the running for exciting prizes as an added bonus.

As the clock strikes midnight on 26 December, 25 lucky winners of AED 10,000 in
Majid Al Futtaim Gift Cards will be announced at City Centre Mirdif. All guests have to do for a chance to win is spend AED 300 at any of the six participating malls and redeem their receipts at the mall customer service desks to enter the prize draw.

Nada Abou Saab - Marketing Director East Region Majid Al Futtaim Shopping Malls  said, “This is the season for giving, and we're thrilled to be able to give something back to our valuable customers for their love and loyalty throughout the year. Moreover, it brings us great joy to know we play an important role in the gifting of surprises between loved ones, and that's what the 12-hour flash sale is all about — gifting and giving back.”

He added, “Dubai Shopping Festival emphasises the retail haven we’ve created in our malls. To be able to kick it off with the spirit and high energy of a flash sale lives up to our pledge to create great moments for everyone, every day.”

The flash sale marks an exclusive agreement between Dubai Festivals & Retail Establishment (DFRE) and Majid Al Futtaim.

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About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 26 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 280 outlets.

Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

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