Dubai, UAE: Al-Futtaim Toyota has registered a strong performance in the first half of 2019, thanks to the launch of a number of new models as well as robust Land Cruiser sales.

Sales increased by 5.4% versus the same period last year – a strong achievement considering the overall non-luxury market dropped by 2% in 2019.

In the first six months of the year, Al-Futtaim Toyota introduced several new models including the Land Cruiser GTS, the all-new RAV 4 – including a hybrid variant and the region’s first hybrid SUV – and the all-new 2020 Corolla which also featured a hybrid variant for the first time ever.

Al-Futtaim Toyota registered sales increase across all categories with Sedan sales increasing by 8%, SUVs growing by 2% and Light Commercial Vehicles (LCV) registering an increase of 6% when compared to the first six months of last year. Hybrid sales, which include models such as the Prius, Camry, Corolla and the RAV 4, were up by 80% in H1. 

The launch of the new hybrid models reaffirms the market’s growing appetite for environmentally-friendly mobility solutions. Next year, Al-Futtaim Toyota will be introducing additional Hybrid models giving customers the opportunity to contribute to a greener, healthier planet for generations to come. 

“Our H1 performance is the result of our customer-centric approach and our strong product line-up. In the first half of the year, we’ve refreshed our line-up with the introduction of several new models and also launched a number of initiatives such as the Rewards Card programme, Personal Contract Purchase (PCP) offer, as well as our current tactical campaign that gives our customer the opportunity to buy now and pay in 2020. All these efforts have helped Toyota retain its top spot as the automotive brand of choice in the UAE,” said Saud Abbasi, Managing Director of Al-Futtaim Toyota.

“For the second half of the year, we have more exciting all-new model launches planned and we remain confident of closing out the year successfully,” he added.

According to a recent survey by YallaMotor – a leading regional automotive portal, Toyota enjoyed double the audience of its closest rival in the UAE. The survey also revealed that the iconic Land Cruiser was still the most popular model in the country.

For more information on the Toyota range, please visit www.toyota.ae.

-Ends-

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Notes to the Editor

About Al-Futtaim Toyota

Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles. Toyota is exclusively distributed in the UAE by the Al-Futtaim Automotive Division, part of Al-Futtaim Group, for over 6 decades, and has been leading the sustainable mobility movement since 2008. In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Toyota introduced Camry Electric Hybrid Vehicle (HEV) in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.

In 2016, Prius, the world’s most popular HEV for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program, the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like. 2019 witnessed the launch of the first Hybrid SUV in the UAE from Al Futtaim Toyota, the RAV4 Hybrid, and the first Corolla Hybrid Electric ever which joined the UAE’s Hybrid Nation to set new benchmarks for clean motoring.

While the Yaris Hatchback monopolizes the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry and Avalon. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner, Rush and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza.  The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front engine rear wheel drive Toyota 86. For more information and to book a test drive of the latest Toyota models please visit www.toyota.ae; Social Media Handles ToyotaUAE.

About Al-Futtaim Automotive

Al-Futtaim Automotive currently has a large portfolio of auto companies covering the full spectrum of automotive solutions, for both private customers and commercial interests. Spanning more than 25 global vehicle brands, its automotive businesses are located across over 170 physical locations covering the entire automotive value chain.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com

Contacts for media:

Suzan Kazzi | Head of Marketing and Corporate Communications | +9715 6 686 1887 |suzan.kazzi@alfuttaim.com

Hicham Younis | PR Manager Toyota |+97150 699 33 49 |  Hicham.younis@alfuttaim.com   

Lejo Johnny | IPN | +971 50 453 7023 | l.johnny@ipn.ae

Saeed Klaib | IPN | +971 58 593 4333 | s.klaib@ipn.ae

© Press Release 2019

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