• Product mandated by Emirates Authority for Standardization and Metrology (ESMA), UAE’s flagbearer for excellence and quality

Dubai: ENOC Group recently launched ENOCBlue, a diesel exhaust fluid that reduces harmful emissions, in the UAE. The product, mandated by ESMA and regulated by Euro 4 and above, is one of the highest international standards for exhaust emissions is available in small and bulk quantities for corporate customers, and will soon be rolled out across ENOC’s retail network.

ENOCBlue is a revolutionary non-toxic, colorless, odorless, incombustible diesel exhaust fluid that breaks down toxic nitrogen oxides (NOx) in the fuel exhaust into nitrogen (N2) and water vapor (H2O) which are naturally occurring gases that are harmless to the environment. The exhaust fluid is injected into the exhaust system for diesel engines with Selective Catalytic Reduction (SCR) system to reduce the harmful emissions by 90%.

His Excellency Saif Humaid Al Falasi, Group Chief Executive Officer of ENOC, said: “As a wholly-owned Dubai Government entity, we remain committed towards enhancing the UAE’s sustainability index. With the government’s plans to have public transport account for 30 per cent of all travel movement in Dubai by 2030, we see an opportunity for us to have a positive impact on the country’s environmental fabric by introducing products that can contribute to lowering emission standards. We will continue to align with our country’s goals to encourage green initiatives in the public transport sector.”

Many countries across the world, especially those who use diesel vehicles heavily, have begun to adopt Euro 6 standards since September 2015 and all mass-produced vehicles are required to comply with these standards. SCR technology has been installed in all diesel vehicles by default to meet Euro 6 emission legislation which necessitates the use of diesel exhaust fluids such as ENOCBlue.

-Ends-

How ENOCBlue works:

  • Targeted towards large vehicles, ENOCBlue has a lot of benefits. It reduces the emissions of mono-nitrogen oxide, eventually reducing the negative impact a business may have on the environment
  • It triggers a chemical reaction with the ammonia, its main active component. This chemical reaction converts toxic nitrogen oxides (NOx) into nitrogen (N2) and water vapor (H2O) which are naturally occurring eco-friendly gases
  • It is an aqueous urea solution made with 32.5 percent urea and 67.5 percent deionized water.
  • This is chemically formed by hydrolyzing automotive urea, the crude component for ENOCBlue

navin rochiramani | senior account executive
asda’a bcw
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