• Fans were immersed in a world of amazing art and technology installations, along with a diverse range of food options, workshops and retail pop-ups.

Dubai: WASLA, the ultimate Arabic alternative music festival, was back for its most ambitious instalment yet on Friday last, April 5th, in its new home at Burj Park in Downtown Dubai. The organising team, along with Live Nation, in partnership with Brag and in association with Emaar, and supported by strategic partner Dubai Calendar, hospitality partner Rove Hotels and automotive partner Mercedes-Benz Cars Middle East, really expanded the scope of WASLA this year to deliver an event that was far more than just a music festival – it was a celebration of the very best of Arabic alternative creativity, art and culture.

Burj Park provided the perfect setting for this year’s edition, as festival-goers descended on the venue in their hordes to make the most of a full day of open-air entertainment and an extensive line-up of cultural, artistic and musical elements, powered by explosive live performances. The day proved to be a massive success and captured the hearts and minds of the thousands of people in attendance, while showcasing, supporting and developing Arabic talent through creative and performing arts.

Music fans were treated to a feast of fantastic live music performances from legendary regional bands, as the headliners threw plenty of set-list exclusives into their performances. Lebanese alt’ rock heroes, Mashrou’ Leila performed material from their latest album ‘Beirut School’, and Egyptian rock giants, Cairokee unleashed a host of new anthems on the delighted crowd. Jordanian indie trio, El Moraba3 rocked out live for the first time in six months with a new line-up, while WASLA’s other headliners 47 Soul and Massar Egbari were also on hand to aurally amaze festival-goers with spectacular live sets.

On top of an outstanding line-up of headline artists, WASLA showcased the phenomenal talents of Arabic acts like Redaround, Karrouhat, Noon, and Shaghaf, as well as the dazzling skills of the Tannoura, Dabke and Hula dancers. Fans not only experienced a musical spectacular, however, but also enjoyed an extensive selection of visual elements. Black Canvas, in partnership with Facebook, brought a Communal Art Maze to the festival, which enabled participants to paint on the walls of the fascinating labyrinth, finding new connections with others through expression and space. A giant story book at the heart of the installation enabled people to contribute to a larger story. ‘Ana Wasla’, or ‘I am connector’, scripted the narrative of a unified story. 

Fans were able to find their ideal fuel for the festival by indulging in a diverse array of food options. Full of unique twists on traditional Middle Eastern cuisines, along with mouth-watering Arab fusion dishes, as well as a curated selection of homegrown and regional flavours, WASLA had a food offering to suit everyone’s tastes. Street food was an extremely popular choice for many of the foodies present, thanks to an assortment of pop-ups, including Rove Food Truck, Vida Food Truck, Bahiya, Mantoushe, Ka’ak Al Manara, Qalat Baalbak, 12 Carts, and House of Pops.

There was also a wide selection of family-friendly workshops and activities on offer for people to experience, such as drum circles, face-painting, café games, artistic planting, palm weaving, Tali handicraft, candle silhouettes, ‘My Hamza Hand’, and henna. In addition, the festival’s shopaholics were spoiled for choice when it came to retail options, with an eclectic collection of lifestyle, fashion and homeware concept stores, inspired by the region’s unique culture, at the WASLA bazaar.

Commenting on the festival’s success and future plans, Amr Ramadan, Co-Founder and Project Director of WASLA, said, “It has been a huge honour and an immense privilege to watch WASLA go from strength to strength since its inauguration in 2017. The unprecedented success of this year’s festival is a true testament to the hard work and determination our entire team has put into giving alternative Arabic music, culture and art the platform it deserves. WASLA 2019 has proven that Arabic talent deserves to be celebrated on a worldwide stage and that is why we already have plans in place to venture into other markets in the very near future. WASLA will continue to embrace its Arabic roots and positively endorse this wonderfully unique culture through the power of creativity, as it expands further afield in 2020.”

Keep up to date on the wonderful world of WASLA online, and don’t miss out on any exciting announcements about the festival’s future plans by following @WaslaMusic on Instagram and on Facebook at www.facebook.com/waslamusic/, or check out www.waslafestival.com for more info.

To stay updated on Live Nation’s news, follow @LiveNationME on Twitter and Instagram and on Facebook at www.facebook.com/LiveNationMiddleEast/.

-Ends-

For media enquiries, please contact:
Tricia Jimenea,
Engagement Director,
Katch International,
tricia@katchthis.com,
+971 50 9133438 

Haroon Tahir,
Engagement Executive,
Katch International,
haroon.tahir@katchthis.com,
+971 42 438577

Nourhan El Demerdash,
Arabic Engagement Manager,
nourhan@katchthis.com,
+971 55 58 47016   

About WASLA
Wasla is a platform designed to help raise the profile of Arabic musical talent. Through a series of events and experiences, the music community will gain access to well established and emerging regional artists. For musicians, WASLA offers the opportunity to perform on stages that will attract both local and regional audiences and hopefully help them on their road to discovery.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Live Nation Entertainment and Live Nation Media/Sponsorship. For additional information, visit www.livenationentertainment.com.

Live Nation Middle East has been operating in the region since 2008. It has brought a diverse range of events to the Middle East including Russell Peters’ Almost Famous World Tour; Dubai Music Week featuring Jason Derulo, Ellie Goulding and Thirty Seconds to Mars; Gad Elmaleh; George Ezra; Dave Chappelle; Dora the Explorer’s Pirate Adventure; BLAZE; and Madagascar! Live.

Ticketmaster Middle East which was formed in 2013 and is now the leading ticketing company in the region, having ticketed a range of music, sporting and family events in the UAE, Qatar and Saudi Arabia.

About BRAG
Brag is a UAE-born experiential collective, creating new social patterns that push boundaries and the perception of what you think an event should be. By fostering that creative energy into Brag-worthy content, the company generates events and live activations that build brands and communities. The innovative company’s portfolio consists of iconic projects like Rise Dubai Creek Harbour, Lexus Drive-In Cinema Experience, Enrique Iglesias live in concert at The Pointe, Vogue Loves Fashion Avenue, Sole DXB, and the Dubai Food Festival’s Beach Canteen.

WASLA 2019 Sponsors & Partners

The WASLA 2019 organising team is proud to be working alongside a host of leading brands, sponsors and partners.

  • Beverage Partner – Pepsi
  • Hospitality Partner – Rove Hotels
  • Automotive Partner – Mercedes-Benz Cars Middle East
  • Community Partner – Facebook
  • Sponsor – Power Horse
  • Sponsor – Casio G-Shock
  • Sponsor – Nescafe
  • Fashion Partner – Fred Perry
  • Art Partner – Blank Canvas
  • Curation Partner – Mostakell
  • Transportation Partner – Careem
  • Ticketing Partner – Virgin Tickets & Ticketmaster
© Press Release 2019

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