Dubai: Selecting the right social media platform is key to ensuring the success of content, according to panelists speaking at the ‘Arab Social Media Influencers’ Cafe’ at the 18th Arab Media Forum held at the Dubai World Trade Centre.

Panelists at the session included Kaswara Alkhatib, Chairman and CEO of UTURN, and Alaa Fadan, founder of Talfaz11. The session discussed the major factors driving the success of content.

Alkhatib said that the success of content is defined by the number of views, regardless of the quality of content. Sometimes, content that is considered ‘trivial’ turns out to be the content that generates more views. However, describing a piece of content as ‘trivial’ is subjective.

Fadan said that the only criterion for attracting advertisers is the number of views, regardless of the quality of content. He also said that people who don’t like the content generally are those who promote and increase awareness about it, giving it higher viewership.

Another factor that drives content success is the choice of platform. Content that suits YouTube doesn’t necessarily suit Snapchat or Instagram and vice versa.

Panelists also said that Arabic content has limited influence globally, adding that the reason behind this is that content in the region is produced with a local mindset to address domestic issues.

Held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the theme of this year’s Forum is ‘Arab Media: From Now to the Future’. The region’s leading annual event for the media industry has brought together more than 3,000 prominent regional and international media leaders, scholars, writers and experts, to share their views on the current state of the Arab media and the shifts that are shaping the future of the industry.

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About Arab Media Forum (AMF)
The Middle East’s most prominent media event, the Arab Media Forum (AMF) is a platform designed to enrich dialogue, exchange ideas and attract attention to the reality and future of media industry in the region. AMF strives to trigger a change in the Arab media and call for a requisite redefinition of content and substance.

Since its inception in 2001 under the patronage of Vice-President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai Press Club has been responsible for organizing the Arab Media Forum. The Forum has consistently strived to facilitate in-depth debates and exchange of ideas on the regional media. Since its first edition, the annual event has successfully attracted exceptional media experts from across the region and the world, in addition to politicians and academia.  AMF platforms have also played vital roles in opening up channels of communication between Arab media professionals and their global peers. The Arab Media Forum is regarded as a much-awaited calendar event by high-caliber professionals including editors-in-chiefs, directors of TV and broadcasting channels, columnists, analysts and commentators, as well as academic professors and media students. For more information, pls. visit www.arabmediaform.ae/en   

About Dubai Press Club (DPC)
Established in 1999 under the patronage of Vice-President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai Press Club (DPC) is a proactive platform for journalists and media professionals to debate and deliberate on various topics of different interests ranging from political, economic and society. Dubai Press Club plays a significant role in supporting and developing regional media industry by launching unique initiatives including the renowned Arab Media Forum (AMF), Arab Journalism Award (AJA) the promising Emirates Media Forum (EMF)  and Arab Social Media Influencers Summit (ASMIS).

Additionally, DPC’s busy agenda offers a variety of activities targeting different segments of the media community. DPC hosts and organizes workshops and seminars on issues affecting regional and international socio-political scenarios, as well as strategic communication, business, economy, education and technology. The club periodically invites high-profile speakers and senior delegates to interact with local media and newsmakers. DPC is an active producer and sponsor of specialised media research and studies that keep pace with the rapid changes in the media industry. For more information, pls. visit http://www.dpc.org.ae 

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