Dubai: Canon Middle East showcased its latest industry-leading innovations designed to meet the most demanding film and broadcast settings at CABSAT 2019, the leading broadcast, satellite and creative media event in the Middle East and Africa region. The leader in imaging solutions joined the event with its regional partners, Advance Media, Glocom, Future Art and Al Weesam Pro, to present an array of products designed to meet the most demanding film and broadcast settings.

Since its launch at the end of last year, the Canon XF705 professional camcorder has been received by regional customers with much enthusiasm, successfully enabling visual storytellers to express their creative vision. The innovative solution is complimented by the latest additions to Canon’s Pro-Video segment including EOS C700 FF, EOS C300 and the EOS C200 as well as evolved seamless workflow solutions to enable more efficient and cost-effective production for broadcasters and filmmakers.

In addition, Canon ambassador, producer and director Sebastien Devaud delivered an interactive live session to present the benefits of Canon XF705 for documentaries from a professional point of view.

 “At Canon, we pride ourselves on our customer centric strategy which is evident in the practical and diverse innovations we deliver to professional photographers and videographers which are intuitive and in tune with their creative needs. From cinema lenses to pro camcorders and more, we are enabling the visual storyteller with the technology they require to capture compelling, cost-effective cinematic images and raw, on-the-ground footage, for their audiences,” said Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East.  “Industry events like CABSAT not only present a great opportunity for us to showcase our broad range of new and existing technologies, but also give our customers, partners and visitors insight into the innovative new solutions that are currently being developed.”

Extending the event, Canon held a celebration with the professional videography community, including their customers and partners, which provided an exclusive insider look and hands on experience with the latest innovations in the industry.

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Media enquiries, please contact
Golin MENA
Nisha Idicula | Yahya Munir
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About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon Inc., a global provider of imaging technologies and services, in the Middle East and is based in Dubai, UAE.

Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 80-year history and has commitments to invest in the right areas and capture growth opportunities. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation.

Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services.

Further information about Canon Middle East is available at: www.canon-me.com 

© Press Release 2019

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