Abu Dhabi: This August, Yas Mall and Yas Island have partnered with global gaming titan IGN to create a gamers paradise starting Eid weekend, until back-to-school. Held from 22nd August-1st September at Yas Mall’s Town Square, Yas Gaming Festival will provide a totally interactive experience combining cosplay, fun multi-player tournaments, retro arcades, esports and virtual reality, inviting players of all ages to game together and put their skills to the test. Parents will also be able to enjoy learning about kid-friendly games and educational gaming, as well as tips for controlling play time for each age group.

There is something for every age and preference, including a retro gaming section, with all the favourite “originals” like Pac Man, Super Mario, Sonic The Hedgehog, Asteroids, and Space Invaders. With the choice of the latest bespoke Nintendo, PlayStation and Xbox stations, featuring games such as Ratchet & Clank, FIFA 18 and The Legend of Zelda, Yas Gaming Festival aims to bring everyone together for 11 days of mesmerizing on-screen entertainment.

Visitors will also have the chance to go on a Minecraft adventure, compete on-stage to win a round of Just Dance 2018, Mario Kart or the Buzz quiz game, or experience the newest technology at the futuristic Virtual Reality zone.

Director of Marketing at Yas Mall, Shatha Al Romaithy, commented: “We are excited to host Abu Dhabi’s first-ever interactive Gaming Festival. This event will offer gamers of all ages and parents an opportunity to share and learn about all the latest and most popular new trends in the tech and gaming world. The show will cater to all age groups and will also have educational gaming components integrated through-out. We are proud to be working with IGN, the biggest gaming media in the world, to deliver a world-class gaming event for our residents and tourists of Abu Dhabi.”

Executive Director – Destination Management, Yas Island, Gerardo Llanes, said: “With over 40 exciting events taking place on Yas Island from now until the end of the year, we wanted to be sure that our spectacular line-up offers something for visitors with a diverse range of interests to enjoy. We are thrilled to be hosting one of the capital’s premier gaming events, and I have no doubt that the Yas Gaming Festival at Yas Mall will be an unmissable event for video game enthusiasts from far and wide.”

Cosplayers will be in their best form for the Cosplay competition, taking part on 31st August from 6pm. With a grand prize of an AED 5,000 Yas Mall shopping voucher up for grabs, visitors can marvel at the artistry and detailing of these costumes, as well as a chance to pose alongside some of their favorite characters from movies and gaming.

One of the highlights will be the Fortnite Pro AM Tournament, being held on 31st August at 8pm. Five teams, each led by a special local celebrity guest, will battle each other for the ultimate bragging rights. At the end of the tournament, AED 20,000 will be donated to charity on behalf of the winning team.

Yas Gaming Festival will also include Gaming4Good, a CSR initiative where visitors can donate or buy pre-owned games and consoles, with all proceeds going to the Emirates Autism Center.

From start to finish, Yas Gaming Festival will celebrate the gaming culture with a unique combination of gaming stations, hands-on-play, tournaments, workshops and stage shows, guaranteeing fun for all the family.

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About Yas Mall

Yas Mall offers an exciting range of leading international and regional retail and F&B brands, a 20 screen state-of-the-art cinema operated by VOX Cinemas and a family entertainment zone by Fun Works. With the opening of Yas Mall, Aldar has become the largest owner and manager of retail space in Abu Dhabi.

Yas Island is situated roughly 15 minutes from the Abu Dhabi International Airport and downtown Abu Dhabi and 45 minutes from Dubai, making it an attractive and accessible destination for both residents and tourists. A selection of seven hotels can be found on the island and a range of top attractions comprising: Yas Marina Circuit, Ferrari World Abu Dhabi, Yas Water World, soon-to-open Warner Bros. World Abu Dhabi, Yas Links Golf Course, and Yas Retail Park which includes IKEA and Ace Hardware.

About IGN Middle East

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users. Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany, Sweden and the Middle East. IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

© Press Release 2018

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