DUBAI, 3rd June, 2015 (WAM) -- Reinforcing its reputation for developing innovative financial products and services that provide value and convenience to customers, Habib Bank Limited (HBL) UAE today announced the launch of "Remittance Through ATM" a unique new service which enables customers in the UAE to remit money to Pakistan instantly and free through any of its ATMs in the country, in addition to its branch network.

Designed to provide an efficient and hassle-free remittance channel for the sizeable Pakistani expatriate community in the UAE, the free service allows HBL customers to avail 24/7 money transfers by accessing the bank?s ATM network in the country, while taking advantage of extremely competitive exchange rates.

The service is an extension of the HBL FastTransfer product, which allows account holders of the bank to send remittances to pre-registered beneficiaries using any HBL ATM in the UAE.

The launch of the "Remittance Through ATM" service comes soon after HBL opened its eighth branch in the UAE and introduced its car loan product as well as small business loan by the name of Irtiqa, which caters to the financing needs of small and medium enterprises in the UAE.

Afaque Majeed, Officiating Regional General Manager at HBL, said, "The new service empowers HBL customers in the UAE with a quick and secure way to send money to their loved ones in Pakistan, free of charge. This service eliminates our account holder?s dependency on intermediaries and also saves them time by not having to queue up at agent locations or bank branches to remit money abroad thereby freeing up our customer?s time while also allowing our branch staff to attend to customer needs and demands more efficiently'.

"The ?Remittance Through ATM? service is part of our strategy of creating innovative products and service delivery models. At HBL we are focused on providing our customers with unmatched choice and convenience, and we are constantly seeking new ways to add more value to our customers? banking experience by providing them with technology-based self-service options that would save them time and money," he added.

HBL UAE is the largest bank in Pakistan and in 1967 became one of the first foreign banks to open a branch in the UAE. Since then, HBL has provided a wide range of personal, corporate and private financial products and services to customers through its branches in Dubai, Abu Dhabi, Al Ain and Sharjah.

Copyright Emirates News Agency (WAM) 2015.