Dubai: UNHCR, The UN Refugee Agency has partnered with Twitter and Kniterate to launch a global five-month campaign today to proactively and collectively shed light on winter as an important issue facing Syrian and Iraqi internally displaced persons (IDPs) and refugees in the MENA region.

Currently around 14 million Syrians and Iraqis are displaced in the region.  The needs in the region remain significant. UNHCR has already started planning for the upcoming winter. Last year, UNHCR was able to reach 3.6 million Syrian and Iraqi internally displaced persons (IDPs) and refugees with winterization assistance.

But urgent funding is needed to ensure that life-saving winterization assistance is in place before freezing temperatures grip the region, exposing tens of thousands of families. For many, this will be the ninth consecutive winter in displacement.

UNHCR’s Twitter campaign aims to generate awareness through the power of the public platform and share a strong call to action to encourage people to act and make a difference through donations in advance of the winter season. Through a partnership with London-based Kniterate, the innovative campaign will demonstrate the power of Tweets, as a compact digital knitting machine begins to knit a tapestry featuring participating Twitter accounts.

The campaign will be rolled out across multiple countries and regions, kicking off in the UAE.  UNHCR’s official global account on Twitter; @Refugees Tweeted a video today around the cause calling on people to Retweet the Tweet in order to knit the first part of the scarf live on Twitter. The same activation will take place in several countries in the coming months until winter starts.

https://twitter.com/Refugees/status/1144993482244853760 

Ayat El Dewary, UNHCR Officer in Charge in the UAE said, “This partnership with Twitter is really significant for UNHCR. Funds raised through this campaign will support our efforts to provide the life-saving interventions to most vulnerable refugees this winter.

Every year we see first hand the desperation faced by refugees in the region during the winter season. We hope that through this initiative, we will not only raise awareness on the plight of refugees but also raise the necessary funds to ensure that no refugee is left out in the cold.”

Speaking at the launch of the campaign, George Salama, Head of Public Policy, MENA at Twitter said: “Our Twitter for Good global program aims to spread good through the power of Twitter in collaboration with organizations and charities around the world. Today, we have partnered with UNHCR to promote a healthy public conversation on the platform in order to highlight the struggles of refugees during winter.”

Also commenting on the occasion, Stephanie Terroir, Head of Brand Strategy, MENA at Twitter said: “The statistics demonstrate that staying warm during winter is one of the biggest challenges facing refugees. Our aim was to identify a solution with the support of our EMEA Lab team to not merely raise awareness to UNHCR's cause but urge people to donate. This campaign, in collaboration with Kniterate, was initiated to engage the public to collectively participate in knitting a tapestry via one of its digital knitting machines.”

Concluding on 30th November, 2019, the results of the campaign will be shared during the Global Summit of Refugees in Geneva.

-Ends-

About UNHCR
UNHCR, the UN Refugee Agency, is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. We work to ensure that everybody has the right to seek asylum and find safe refuge, having fled violence, persecution, war or disaster at home. Since 1950, we have faced multiple crises on multiple continents, and provided vital assistance to refugees, asylum-seekers, internally displaced and stateless people, many of whom have nobody left to turn to. We help to save lives and build better futures for millions forced from home.

For more information about UNHCR visit https://www.unhcr.org/ 

About Twitter (NYSE: TWTR)
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

For more information about Twitter in the Middle East and North Africa region, follow @TwitterMENA, @TwitterMktgMENA and @MomentsMENA. Visit our blog at blog.twitter.com. 

To download the latest Twitter logo, please visit brand.twitter.com. 

About Kniterate
Kniterate makes digital tools for the fashion industry. The London based start-up is rethinking the infrastructure needed for the apparel industry of the future: customized, on-demand and zero waste. By developing affordable knitting machines & easy-to-use design software, Kniterate is bringing manufacturing back to neighbourhoods, disrupting the unsustainable practices of fast fashion. After a successful Kickstarter, the team is busy manufacturing the first Kniterate machines, and developing the software platform, ready to launch in summer 2019. Find Kniterate in the workshops of independent designers, makerspaces, educational institutions, libraries or in-store.

For more information about Kniterate, follow @Kniterate and visit our site at Kniterate.com 

© Press Release 2019

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