15 January 2017

Dubai - Schon Properties, a leading developer of quality assets, has launched a direct marketing and customer engagement campaign in January 2017 – to attract investors and property buyers as well as create a strong awareness on its projects – namely Schon Business Park and the Dh3.2 billion iSuites hospitality concept that helps investors to generate 12 per cent annual rental returns.

The campaign is carried out throughout the month of January in Dubai, Abu Dhabi and Al Ain by setting up kiosks across key some of the best and high-end luxury hotels to attract high-end investors.

The campaign started with a two-day campaign at the Amiri Majlis of Hilton, Al Ain Hotel from January 7-8 and continuing on with a two-day campaign from January 14-15 at the Intercontinental Hotel in Abu Dhabi.

Schon Properties will also host a one-day marketing campaign on January 21, at the Emirates Palace Hotel, before coming back to Dubai. The marketing campaign will be held from January 28-29 at the Ritz-Carlton Dubai. The campaigns takes place for 12 hours, from 10 am till 10pm on these days.

“As Schon Properties starts the new year, we wanted to send a strong message to the market with the marketing campaigns that will re-inforce our strong commitment to the UAE market,” Alaa Massoud, Vice-President for Marketing at Schon Properties, says. “The campaign not only promotes our projects, but also will go a long way in strengthening investor confidence in the market – when they directly interact with our sales and marketing team members.

“This is our way of supporting the real estate market and taking our projects to the customers for them to make an informed choice, as we accelerate project construction and delivery schedule.”

Schon Properties has recently launched iSuites – a Dh3.2 billion hospitality project – that will widen the choice for extended family stay. As many as 2,550 iSuites hotel apartments will be developed at the Dubai Investment Park that will be connected to the rest of the urban public transport network through Dubai Metro and is being developed at a site close to Dubai Expo 2020 site.

The entire complex includes 21 mid-rise buildings – each having 9 floors including two basement floors – will be delivered by 2020, just before the historic Expo 2020 begins in the fourth quarter of 2020. The branded hotel apartments will be managed by international hotel operators to offer greater comfort to visitors. Part of the iSuites inventories will be offered to investors looking for a high return on investment.  

Sales of the iSuites are currently on as investors and buyers could now purchase a hotel suite or a service apartment that will be managed by international branded chain hotel operators and giving opportunity to buyers a higher income of 12-15 per cent per cent.   

“Through the marketing campaign, we are creating a greater customer awareness on our project and offering them the opportunity to create more wealth by investing in iSuites hotel apartments, that offer 60-70 per cent more rental income than the regular income from apartments,” Massoud says.

About Schon Properties  
Schon Properties, one of the top private real estate developers in the UAE, has an 8 million square feet development portfolio valued at Dh7 billion.  The company has over 3,000 customers and as of October 2016 has successfully delivered over 1.6 million square feet of developments till date.  Schon was the first company in Dubai to launch affordable housing targeting midmarket buyers, and the first company to introduce a post-handover payment plan.

Schon Vision 2020 entails focusing on sustainable income models via hospitality investments next to EXPO 2020.  As a corporate policy, the company intends to retain its assets for sustainable income, as opposed to conventional methods of sales used by other developers. With a staff of over 400 and being vertically integrated, the company strives itself on corporate governance and best practices worldwide.

About iSuites  
iSuites is a 21 building project (2B+G+8), comprising 2,550 luxurious hotel apartments, 52 restaurants & cafes, and 125,000 square feet shopping mall called the Laguna Centrale Mall. The project aims to serve the shortage of 4-star hotel rooms close to the EXPO 2020, Al Maktoum Airport, and Dubai Parks & Resorts.  iSuites’ total constructible area is upwards of 2.6 million square feet. 

The turnkey construction contract has been awarded to Dubai Civil Engineering, part of the reknowned Al Hamad Group.  Dubai Civil Engineering was established in 1976 and has a 40-year solid track record of building trophy projects across the Middle East. Al Hamad Group is well experienced in the hospitality field owning over seven hotels in the Middle East.  iSuites targets trendy millennials looking for an urban lifestyle hotel stay. Designed with elegance, the interiors of the hotel are chic, minimalistic, and contemporary.  

Interior designed by one of the top architects Swiss Design Bureau, based in Geneva. The FF&E includes all smart technology aimed for millennials and the building entails a green environmentally design, saving on utility consumption charges.  Construction works commenced in October 2016 and first deliveries are expected by Q2 2019.  The full project completion date is set for Q2 2020.  

For Additional Information, kindly contact:
Mr Alaa Massoud
Vice President Marketing
Schon Properties
P.O. Box 111976, Dubai, UAE
Tel                    : +9714 4071000
Fax                   : +9714 3522400
Email                : alaa.massoud@schon.properties

© Press Release 2017