According to a new report, recent reforms in Saudi Arabia – not to mention widespread investment in the kingdom’s burgeoning tourism industry – will drive a hospitality growth of 13.5 per cent compound annual growth rate (CAGR), higher than the established markets of the UAE (10.1 per cent) and Oman (11.8 per cent).
Commenting on the findings of the report, Simon Press, senior exhibition director, Arabian Travel Market (ATM) - which takes place at the Dubai World Trade Centre in April - said: “Following recent reforms and the relaxation of visa regulations, Saudi Arabia is poised to capitalise on these factors as it nurtures a vibrant leisure and entertainment sector, supported by a new generation of hotels.”
Saudi Arabia is expected to see a vast expansion of its hotel and resort inventory, along with a steep increase in airport passengers, as Crown Prince Mohamed bin Salman continues to drive economic and social reforms, including direct investment in tourism.
Last year, Saudi Arabia set the stage for this to expand to leisure tourism, as it pursues targets of 30 million visitors annually by 2030. As a result, 2018 will see the first tourism visas granted to international travellers and, for the first time, women aged 25 and older will now be able to obtain a single entry, 30-day tourist visa without a male chaperone.
The kingdom has announced a series of leisure projects in recent months, including the creation of a Six Flags theme park in Riyadh by 2021 and a Red Sea resort built on 100 miles of sandy coastline and backed by investment from Virgin Group founder Sir Richard Branson. Featuring hotels, residences and a transport hub, the project will create 35,000 jobs, adding SR15 billion ($3.9 billion) to the economy.
Aligned with the vision, the Public Investment Fund (PIF) ploughed SR10 billion ($2.6 billion) into entertainment ventures in 2017 and, under the National Transformation Programme (NTP) the kingdom has invested SR171.5 billion ($45.6 billion) in tourism development.
In 2017, 1,671 visitors from Saudi Arabia attended the ATM event, a 14 per cent year-on-year increase compared with the 1,471 who visited in 2016.
Saudi Arabian exhibitors at ATM 2018 will include the Saudi Commission for Tourism and National Heritage, Saudia, Makarem Hotels, Saja Al Madinah, Mansard Hotel, Aljomaih Auto Rentals, Itrip, Zeeyarah.com, Choice Hotels International and Al Tayyar Travel Group.
The report forecasts that five-year air passenger numbers will increase 8 per cent at King Khalid International Airport Riyadh and 6 per cent at King Abdulaziz International Airport, Jeddah. This is compared to 8 per cent at both Muscat and Dubai International and 7 per cent at Abu Dhabi International.
Press added: “These higher visitor arrivals will support jobs, investment opportunities and economic diversification, in line with the kingdom’s plans for its future. In terms of regional tourism, these are game changing developments, completely unprecedented, and something few expected.”
ATM 2018 has adopted Responsible Tourism as its main theme and this will be integrated across all show verticals and activities, including focused seminar session, featuring dedicated exhibitor participation.
ATM – considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2017 event, including 2,661 exhibiting companies, signing business deals worth more than $2.5 billion over the four days.
Celebrating its 25th year, ATM 2018 will build on the success of this year’s edition, with a host of seminar sessions looking back over the last 25 years and how the hospitality industry in the Mena region is expected to shape up over the next 25. - TradeArabia News Service
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