Kuwait: The Sultan Center (TSC, Sultan) today celebrated the launch of its new flagship store in Kuwait during an opening ceremony held at the store’s new location in Al Kout Mall. The event was attended by Sultan’s Board members, senior management, representatives of the company’s business partners, and members of Tamdeen Group, the owner and operator of Al Kout Mall.

TSC CEO Ms. Khadija Oubala said: “Today’s store launch marks the beginning of a new era of a modern, fresh and contemporary look of Sultan. During the last three years, we focused on revamping our operations, enhancing relationships with our partners, and repositioning our offering to better serve our customers. Today, we’re resuming our growth in our home market, offering our customers an unmatched shopping experience.

The new Sultan store in Al Kout Mall embodies our new vision; it is a 1,100 sqm trendy and beautifully designed shop providing differentiated offerings and collaborating with exciting brands to cater to the evolving lifestyles in Kuwait”.

The new TSC store is located in Al Kout Mall on the ground floor and is open seven days a week from 8:00AM to 12:00AM.

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About The Sultan Center (TSC):

The Sultan Center Shuwaikh was the first-self service retail store in Kuwait when it opened in 1981. Several other stores followed shortly after and TSC soon established itself as ‘the’ place to shop in Kuwait. Even to this day, many in the community talk warmly about how they grew up with TSC as the first to provide them with quality, imported goods and fresh food from around the world, in an environment of exemplary customer service. It’s from this foundation that TSC grew it’s operations to 65 stores in four countries today.

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