The recently-launched Dubai E-commerce Strategy will send out a strong message to foreign investors that Dubai has strengthened its position as a global hub for e-commerce, while helping regional players overcome many of the challenges that they are currently facing, industry experts said.

Launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, the Dubai E-commerce Strategy was prepared by the Dubai Free Zones Council, in partnership with the Dubai Chamber of Commerce and Industry, Dubai Customs and Dubai Economy. The strategy aims to cement Dubai as global logistics hub for the region - where the e-commerce market is set to reach Dh12 billion of local GDP by 2023 - through a number of stimulative initiatives.

"Today, Dubai is a platform for major global e-commerce firms, thanks to the conducive business environment and flexibility of investment, in addition to the integration between the government and private sector, as well as its logistics and strategic location that facilitates international trade," said Sheikh Hamdan.