Abu Dhabi Shopping Season conceived as a strategic enabler to enhance the expected winter inbound tourism resurgence into the emirate

Abu Dhabi, UAE: Following the major success of its summer season shopping promotion, Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has revealed plans for Abu Dhabi Shopping Season - a brand-new, destination-wide winter retail campaign.

Serving as Retail Abu Dhabi’s signature winter campaign, Abu Dhabi Shopping Season will run 10th December to 14th February next year and encompass winter festive sales and rewarding promotions across thousands of stores, new collection launches, only in Abu Dhabi shopping experiences across fashion, beauty, lifestyle categories, and exclusive discounts in malls across the UAE capital, Al Ain and Al Dhafra.

After a summer focused on local and resident customers, as well as domestic tourism, Abu Dhabi Shopping Season will drive increased consumer spend during the traditional gifting season and into the new year, as the emirate readies to re-welcome international tourists, according to H.E. Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi.

“Arriving on-the-back of a summer retail campaign that leveraged successful public-private partnerships to generate record sales and growth of 31% versus last year, our brand-new Abu Dhabi Shopping Season is poised to further boost the emirate’s diverse retail sector as we ready to re-welcome visitors from our largest international source markets this winter,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi.

The emirate’s Go Safe Certification will continue to govern global safety and cleanliness standards across malls, hotels, attractions, restaurants, theme parks and public venues. Comprehensive health and safety measures include regular COVID-19 testing for the emirate’s retail sector staff, as well as thermal scanning at entry points for shoppers; the implementing of social distance shopping throughout malls, stores, cafes and restaurants; and regular cleaning and disinfection of all participating outlets.

For more information on the forthcoming Abu Dhabi Shopping Season visit: www.retailabudhabi.ae 

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For media enquiries please contact:
Beatriz Wilkinson / Eleanor Finn
dctretail@actionprgroup.com 

About Retail Abu Dhabi

Retail Abu Dhabi (RAD) is an industry platform which engages with 20+ malls and 3,500+ retailer outlets across the Emirate of Abu Dhabi in order to promote the sector by creating strategic campaigns featuring promotional offers, raffles, experiences and events. As part of the Department of Culture and Tourism - Abu Dhabi’s commitment to providing unparalleled retail offerings and experiences to the Emirate’s residents and visitors, Retail Abu Dhabi creates retail initiatives and experiential events throughout the year offering visitors and residents alike amazing experiences beyond shopping, further reinforcing the capital’s position as an exceptional international retail and tourist destination.

For more information about Retail Abu Dhabi (RAD), please visit the website https://retailabudhabi.ae 

About Department of Culture and Tourism – Abu Dhabi (DCT - Abu Dhabi)

The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of the Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage.  A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

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