Peshawar Zalmi shines as PSL media exposure value tops $230mln

According to Nielsen Sports, HBL PSL and its official sponsors generated 38% higher value than previous season.

  

Peshawar Zalmi has been named among the top performing franchises at the HBL Pakistan Super League.

An evaluation of the third season of the tournament by Nielsen Sports placed the tournament's combined media exposure brand value at over $230 million, with Peshawar Zalmi and Karachi Kings being the top teams in terms of total media value.The event was held in February-March this year in the UAE, and three games including the final were played in Pakistan.

According to Nielsen Sports, HBL PSL and its official sponsors generated 38 per cent higher value than the previous season.

Social media was the media platform that showed the greatest growth, increasing the value for HBL PSL and its sponsors by almost four times. This was mainly due to more uploaded content and higher fan engagement on Facebook and Twitter on the official HBL PSL platforms.

Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

The firm also recently delivered the first ever global market research for the International Cricket Council (ICC).

Kelvin Watt, managing director Africa and Middle East Nielsen Sports, who presented the report, spoke on the HBL PSL growth in the third
edition.

Watt said the 2018 edition has further increased HBL PSL's value in and outside Pakistan.

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