Dubai, UAE: “As our industry continues to face rapid changes, the need to adopt agility becomes more important than ever before. At Choueiri Group, we have remained focused over the last decade on establishing the full potential of our digital arm “DMS”. While our efforts have succeeded in injecting a new culture across the Group; where the knowledge and appreciation of digital has been instilled across all of our functions, companies, and regions; we now need to push even further ahead.

While Publisher representation remains at the core of what we do, our positioning needs to be extended to capture the accelerating market shifts caused by the recent economic, political, and pandemic crises. As leaders in the media representation space, we take pride in reacting swiftly to remain relevant to our industry and strengthen our value proposition.

Traditionally, brand building has served as the main driver of our industry. But today, performance has become equally important. This is evident from the rise of e-commerce, which has surged as a result of the pandemic. This transformation will only continue to become more prevalent into the future.

Within this context and looking ahead, the Group has started to channel investments into four key areas: Content and Creative, E-Commerce, Performance and Data, as well as our Consultative and Servicing capabilities. To ensure the success of these functions, we envision them, together with DMS, becoming a seamlessly consolidated single operation: “CG Digital”. This initiative will be spearheaded by Michel Malkoun, who will transition from being Chief Operating Officer (COO) of DMS to becoming the Chief Growth Officer (CGO) on a group level of CG Digital. DMS meanwhile, will fall under the leadership of Ziad Khammar as Chief Operating Officer (COO). He will also continue to simultaneously lead “Spread”.

Please join me in welcoming and supporting both Michel and Ziad into their newly appointed roles, as we look forward to hearing good news from both of them on all their upcoming endeavors and progress”.

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.