ABU DHABI -- Louvre Abu Dhabi today signed the first exclusive platinum partnership with Etihad
Airways, at the museum’s dome.
As a Platinum partner, Etihad
will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad
Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.
Saif Saeed Ghobash, Director-General of the Department of Culture and Tourism in Abu Dhabi, DCT, said, "This important partnership comes at an exciting time as we prepare for our grand opening next month. Louvre Abu Dhabi and Etihad Airways not only bring people from around the world to Abu Dhabi, but they are both universal in nature. For the museum, this idea of the universal is about understanding human connections from the beginning of time until the present through art. We look forward to celebrating Louvre Abu Dhabi’s opening with the support of our Platinum partner."
Peter Baumgartner, Etihad Airways Chief Executive Officer, said, "Louvre Abu Dhabi is a universal institution showcasing the achievements of mankind in art, culture, and humanity. It is a beacon welcoming visitors to these shores for generations to come. Together with our partners at Louvre Abu Dhabi and the DCT, we are committed to bringing guests from across our global network to our home, and to co-creating experiences which will showcase this magnificent museum." Louvre Abu Dhabi will officially open on 11th November as an iconic landmark on the city’s geographical, cultural and tourist landscape. The architectural masterpiece is one of only a few truly universal museums in the world, awe-inspiring in both its scale and design.
© Copyright Emirates News Agency (WAM) 2017.