World-renowned authority on brand excellence bestows iconic sixty-four-year-old establishment with the honour in annual white-tie felicitations ceremony

ITL Comos Group was awarded its sixth consecutive Superbrands award at a glittering, white-tie event at the Intercontinental Hotel, Dubai Festival City on Sunday. The distinguished honour is renowned as the most respected universal seal of enduring excellence in the corporate sector.

The eminent Superbrands organization is acclaimed worldwide as being a revered independent authority and arbiter of brand excellence. Participation in Superbrands is by invitation only, and offered to the most innovative and ambitious brands in their respective fields. Attaining Superbrand status is renowned to strengthen a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

The executive Superbrands Council, of which Dr. Ram Buxani (Ph.D, D.Litt), Chairman, ITL Cosmos Group, is a member, comprises seasoned global experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.

The Superbrands organization was originally set up in London in 1994 where it published the first Superbrands book.

Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait, Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 10,000 individual brands have been featured worldwide. 
 
About ITL Cosmos Group:
ITL Cosmos Group founded in 1953, holds the distinct honour of being the first corporate establishment to be awarded the Decree of Incorporation by the former Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai, the late His Highness Sheikh Rashid bin Saeed Al Maktoum and is the exclusive distributor of renowned international brands such as Sharp Japan, Rhythm Japan, Westfalia Germany, Remington The United Kingdom, among others.
 
The multiple award-winning corporation is renowned for its fair business practices, ethics, quality service and consistent involvement in corporate social initiatives.

Press Release 2017