PHOTO
Dubai, United Arab Emirates: Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Initiatives, has partnered with Idealz Enterprises LLC to promote charitable donations through a unique incentive scheme. Idealz, founded in 2016 by Jad Toubayly and Easa Al Gurg, is a unique ecommerce store which sells self-branded sport-chic apparel and stationery. Customers join the platform and with every purchase are given the opportunity to win luxury prizes. Integral to this process is the proposition to donate to Dubai Cares. Any customer who opts to donate to Dubai Cares is awarded an additional ticket entry to the prize draw.
Tariq Al Gurg, Chief Executive Officer at Dubai Cares commented: “It’s rare to see an SME actively seeking to participate in philanthropic and charitable initiatives so early on in their lifespan. Their proposal was not only unique, but we felt that the platform would help us increase awareness around our cause. The outcome of this partnership has already exceeded our expectations and we hope that we can together make a lasting impact on the lives of children and young people around the world.”
Since its launch six months ago, Idealz has announced 29 winners and handed out over AED 1,500,000 in prizes. The popularity of this burgeoning start-up has resulted in substantial contributions to Dubai Cares and is already inspiring other SMEs to follow suit. The incentive system, employed by Idealz and widely used by the retail industry to promote sales, was re-purposed to create a formidable method of promoting corporate social responsibility whilst creating value for the customer.
Commenting on the recent partnership with Dubai Cares, Jad Toubayly Co-founder and Chief Executive Officer of Idealz said: “We are incredibly proud to work with Dubai Cares in achieving what has become our common aim; support underprivileged communities access quality education. We are confident that through this partnership, we will give children and young people in developing countries the opportunity to learn, grow and succeed.”
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
