• Batman, Wonder Woman, Superman, and The Flash will be representing the DC Universe in Bahrain.

Manama: Batman, Wonder Woman, Superman, and The Flash — otherwise known as The Justice League — will be landing in City Centre Bahrain, the Kingdom’s premier lifestyle and shopping destination, on 22, October.

For five thrilling days, the super heroes will be saving shoppers from their daily routines through a mix of fun-filled activities for the whole family.

Visitors can channel their inner superpowers at the mall’s Central Galleria as they take part in gripping games and experiences, scribble away in arts and crafts activities, and much more. Also, as part of City Centre Bahrain’s ongoing fashion destination campaign, parents can ride in on the excitement with the chance to win some of the most luxurious cars of the season as they shop.  

Visitors can take memorable photos with the life-sized figurines of Batman, Wonder Woman, Superman, and The Flash that will be exhibited at the west end of the mall, next to gate 5.  The mall’s Central Galleria will be transformed into the famed Hall of Justice, allowing kids to let their imaginations run wild with several immersive experiences. They can enjoy a verity of exciting activities, placing them beside their favorite super heroes — giving them the chance to fly over Metropolis with Superman, or fight crime with Batman.

For those looking to experience the adventure of a Call to Action, the PS4 VR kit allows kids to dive into the Justice League world and play various games as one of the super heroes. Those with a competitive streak can challenge one another on the PS4 station to three tournament rounds, playing as either heros or villains from the DC universe.  

To commemorate the 80th anniversary of Batman, kids can unleash their powers of creativity with themed colouring activities, puzzles, and face painting with different super hero designs and colours.

An equally exciting experience awaits parents with the potential chance of a new car. Each month, City Centre Bahrain is offering one lucky shopper the chance to drive away in a brand-new luxury model. Visitors shopping for BD30 or more can submit their receipts for a chance to win one of four luxury vehicles, including the Range Rover Sport SE, Porsche Cayenne, Lexus LS 500, and Maserati Quattroporte.

Duaij Al Rumaihi, Senior Mall Manager at City Centre Bahrain said, “At City Centre Bahrain, we’re committed to creating unique and memorable experiences for families. Bringing the Justice League to life through these immersive experiences allows us to do that in exciting and original ways. We value these campaigns, because we see City Centre Bahrain as so much more than a shopping mall, and know our customers do, too. We look forward to welcoming them to the DC Universe.”

With the arrival of the Justice League super heroes this month, the mall cements itself as the premier location to shop, play and dine.

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Media Contact:
Samar AbdelHuq – Memac Ogilvy Public Relations
E: samar.abdelhuq@ogilvy.com
+973 - 17561716
+973 - 34318413

The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

About City Centre Bahrain

City Centre Bahrain is the largest shopping, leisure and entertainment destination in Bahrain, attracting more than 14 million visitors annually. Spread across more than 158,000sqm of retail space, City Centre Bahrain offers an international mix of more than 340 exclusive brands including 60 dining outlets, with major stores such as the Kingdom’s largest Carrefour hypermarket, Saks Fifth Avenue, Debenhams, Centrepoint, Pottery Barn and Home Centre. The mall’s integrated family leisure offer includes Wahooo! Waterpark, the Middle East’s first and largest indoor-outdoor waterpark, a 20-screen Cineco Cinema, and a Magic Planet. The mall is also adjoined by two premium hotels, the 5-star Westin Hotel City Centre Bahrain and Le Meridien Hotel City Centre Bahrain. 

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 26 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 280 outlets.

Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

www.majidalfuttaim.com 

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

About DC 

DC, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, the Flash), DC Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating across Warner Bros. and WarnerMedia. DC works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC is one of the largest English-language publishers of comics in the world.

© Press Release 2019

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